Director of Creator Activation & Scale

Adelphi Group; Chicago (IL); On-site; USD 90,000 - 215,000; Full time

Job summary

Omnicom Media seeks a Director, Creator Activation to lead and scale creator programs across a portfolio of clients. You will manage Associate Directors and Managers, partner with Account teams, and drive excellence, consistency, and innovation in activation practices.

You will shape strategies, align with brand objectives, FTC guidelines, and measurement frameworks, while expanding creator services and contributing to new business opportunities. HR and staffing disciplines are part of the role.

Qualifications

• 8-10+ years of experience in influencer marketing, creator marketing, social activation, or adjacent media disciplines.
• Demonstrated experience leading creator programs across multiple clients, industries, and platforms.
• Proven experience managing managers and developing high-performing teams.
• Strong understanding of creator ecosystems and platforms, paid social amplification, measurement and reporting best practices, talent negotiations and contracting, staffing and resource planning, and operational workflow design.

Responsibilities

• Provide strategic and operational oversight across multiple creator activation programs and client portfolios.
• Ensure creator activations are executed with consistency, quality, and alignment to client objectives.
• Guide activation team in translating creator strategies into scalable and executable activation plans.
• Establish and uphold activation standards, best practices, and quality control processes across accounts.
• Identify portfolio-level risks, dependencies, and optimization opportunities; proactively elevate and course-correct when necessary.
• Act as activation lead across key client relationships and creator marketing programs.
• Partner with Account leads to shape creator marketing recommendations and long-term activation approaches.
• Present activation strategies, program performance, and optimization opportunities to senior client stakeholders.

Skills

Leadership

Strategic thinking

Stakeholder management

People management

Communication

Project management

Budget/finance

Job description

Omnicom Media seeks a Director, Creator Activation to lead and scale creator programs across a portfolio of clients. You will manage Associate Directors and Managers, partner with Account teams, and drive excellence, consistency, and innovation in activation practices.

You will shape strategies, align with brand objectives, FTC guidelines, and measurement frameworks, while expanding creator services and contributing to new business opportunities. HR and staffing disciplines are part of the role.