Director, Creator Activation

Interpublic; United States; On-site; USD 90,000 - 215,000; Full time

Job summary

Omnicom Media is seeking a Director of Creator Activation to lead and scale influencer programs for a portfolio of clients. You will oversee multiple creator activations, guide associates, and partner with Account teams to drive excellence and innovative activation approaches.

The role demands strong leadership, strategic vision, and a track record of delivering measurable outcomes in a fast-paced, matrixed environment.

Qualifications

• 8-10+ years in influencer/creator marketing or related media.
• Experience leading creator programs across multiple clients and platforms.
• Proven ability to manage managers and build high-performing teams.
• Strong understanding of creator ecosystems, paid social, measurement and contracts.

Responsibilities

• Provide strategic and operational oversight across multiple creator programs and portfolios.
• Ensure activations are consistently high quality and aligned to client objectives.
• Lead activation teams and translate strategies into scalable activation plans.
• Set standards, best practices, and quality control across accounts.
• Partner with senior stakeholders and drive growth opportunities.

Skills

Influencer marketing leadership

Cross-functional leadership

Stakeholder management

Strategic planning

Team development

Tools

Analytics platforms

Job description

Agency: Omnicom Media Job Function: Media Job Subfunction: Media Planning and Buying Job Description: The Director, Creator Activation is a leadership role responsible for the performance, quality, and scalability of Creator Activation across a portfolio of clients, programs, and activation team. This role is accountable for ensuring creator programs are executed with excellence, consistency, innovation, and operational rigor while supporting client business outcomes and agency growth. The Director serves as the activation lead across multiple accounts, a manager of Associate Directors and Managers, and a strategic partner to Account teams. The Director is responsible for driving activation excellence at scale, evolving ways of working, and ensuring Creator Activation remains a best-in-class capability across Omnicom's managed influencer programs.

Core Responsibilities

• Provide strategic and operational oversight across multiple creator activation programs and client portfolios.
• Ensure creator activations are executed with consistency, quality, and alignment to client objectives.
• Guide activation team in translating creator strategies into scalable and executable activation plans.
• Establish and uphold activation standards, best practices, and quality control processes across accounts.
• Identify portfolio-level risks, dependencies, and optimization opportunities; proactively escal…
• Ensure all creator activations align with:
  • Brand objectives and audience insights
  • Platform best practices and FTC guidelines
  • Paid amplification and measurement frameworks
  • Client business goals and success metrics
• Act as the activation lead across key client relationships and creator marketing programs.
• Partner with Account leads to shape creator marketing recommendations and long-term activation approaches.
• Present activation strategies, program performance, and optimization opportunities to senior client stakeholders.
• Support client growth initiatives by identifying opportunities to expand creator services and capabilities.
• Contribute to new business efforts, RFP responses, pitches, and strategic growth opportunities.
• Ensure activation teams provide a high level of service, responsiveness, and consultation to clients and internal partners.
• Directly manage Associate Directors within Creator Activation.
• Provide leadership, coaching, and performance management across activation teams.
• Establish clear expectations for quality, ownership, collaboration, and client service.
• Support succession planning, career development, and talent growth initiatives.
• Partner with leadership on hiring, onboarding, and organizational design efforts.
• Promote a culture of accountability, collaboration, innovation, and continuous improvement.
• Act as the escalation point for workload balancing, staffing challenges, and team performance concerns.
• Own activation staffing recommendations and resource allocation across accounts and programs.
• Partner with leadership to ensure teams are appropriately staffed based on client needs, business priorities, and capacity.
• Drive operational consistency through workflows, templates, tools, and documentation standards.
• Ensure adherence to operational best practices related to:
  • Creator sourcing and vetting
  • Negotiation and contracting workflows
  • Content approvals and delivery
  • Reporting and measurement
  • Internal documentation and tracking
• Ensure all creator campaigns are accurately maintained within internal systems and platforms.

Qualifications

• 8-10+ years of experience in influencer marketing, creator marketing, social activation, or adjacent media disciplines.
• Demonstrated experience leading creator programs across multiple clients, industries, and platforms.
• Proven experience managing managers and developing high-performing teams.
• Strong understanding of:
  • Creator ecosystems and platforms
  • Paid social amplification
  • Measurement and reporting best practices
  • Talent negotiations and contracting
  • Staffing and resource planning
  • Operational workflow design
• Demonstrated success leading cross-functional teams and influencing senior stakeholders.
• Strong financial, operational, and business acumen.
• Exceptional communication, leadership, and stakeholder management skills.
• Comfortable operating in a fast-paced, highly collaborative, matrixed environment.
• Experience supporting new business efforts and client growth initiatives preferred.

$90,000 - $215,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Join us—we look forward to getting to know you.

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