Senior Creator Activation Lead

CRIUS CREO Influencer LLC; United States; On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom Media seeks an Associate Director, Creator Activation to lead end-to-end creator activation across managed influencer programs. This senior role directs activation strategy, oversees complex accounts, and partners with Account, Paid Social, Strategy, and Operations to deliver client outcomes.

The role requires hands-on oversight, team leadership, and responsibility for program quality, timelines, and governance within a fast-paced, matrixed environment.

Qualifications

• 6–8+ years of experience in influencer/creator marketing or adjacent media roles.
• End-to-end management of creator activations across multiple platforms.
• Proven people management experience with coaching and feedback.
• Strong understanding of creator ecosystems, paid social amplification, and measurement.

Responsibilities

• Own activation approach and execution for large-scale creator programs from brief to wrap.
• Translate client objectives into activation plans with creator mix, timelines, and deliverables.
• Ensure activations align with brand objectives, platform best practices, FTC guidelines, and measurement frameworks.
• Identify risks and optimization opportunities early; escalate as needed.
• Oversee creator sourcing, vetting, outreach, contracting, and content delivery workflows.
• Ensure onboarding, content ideation, approvals, and timely reporting and learnings.
• Partner with Paid Social to optimize content for amplification and performance.
• Directly manage Managers, Senior Specialists, and Specialists; coach and develop team.

Skills

Influencer marketing

Creator marketing

Social activation

People management

Stakeholder management

Measurement & reporting

Job description

Omnicom Media seeks an Associate Director, Creator Activation to lead end-to-end creator activation across managed influencer programs. This senior role directs activation strategy, oversees complex accounts, and partners with Account, Paid Social, Strategy, and Operations to deliver client outcomes.

The role requires hands-on oversight, team leadership, and responsibility for program quality, timelines, and governance within a fast-paced, matrixed environment.