Senior Creator Activation Lead — Influencer Programs

Omnicom Media; Charlotte (NC); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Omnicom Media seeks an Associate Director, Creator Activation to lead end-to-end creator activation for complex influencer programs. This senior role combines hands-on activation with team leadership, coordinating with Account, Paid Social, Strategy, Investment, and Operations to deliver client outcomes.

You will own activation strategy, manage Managers and Specialists, identify risks, and ensure rigorous execution while upholding FTC guidelines and brand objectives.

Qualifications

• 6–8+ years of experience in influencer / creator marketing, social activation, or adjacent media roles.
• Demonstrated experience managing end-to-end creator activations across multiple platforms.
• Proven people management experience, including coaching and performance feedback.
• Strong understanding of creator ecosystems and platforms.
• Paid social amplification and measurement insights.
• Measurement and reporting best practices.
• Exceptional organizational, communication, and stakeholder management skills.
• Comfortable operating in a fast paced, highly collaborative, matrixed environment.

Responsibilities

• Activation Leadership & Strategic Ownership: Own activation approach and execution for large-scale creator programs, from brief through post campaign wrap.
• Translate client objectives and creator strategies into activation plans with creator mix, tiering, timelines, and deliverables.
• Ensure activations align with brand objectives, audience insights, platform best practices, FTC guidelines, and measurement frameworks.
• Creator Campaign Execution: Oversee sourcing, vetting, outreach, contracting, content approvals, and delivery timelines.
• Ensure executional excellence in onboarding, content ideation, feedback loops, and reporting.
• Collaborate with Paid Social to optimize amplification and performance.

Skills

Influencer marketing

People management

Strategic planning

Paid social amplification

Measurement & reporting

Stakeholder management

Communication skills

Job description

Omnicom Media seeks an Associate Director, Creator Activation to lead end-to-end creator activation for complex influencer programs. This senior role combines hands-on activation with team leadership, coordinating with Account, Paid Social, Strategy, Investment, and Operations to deliver client outcomes.

You will own activation strategy, manage Managers and Specialists, identify risks, and ensure rigorous execution while upholding FTC guidelines and brand objectives.