Creator Activation Lead — Influencer Partnerships

Interpublic; United States; On-site; USD 50,000 - 95,000; Full time

Job summary

Omnicom Media invites applications for the Manager, Creator Activation, an integrated role driving influencer activation within the Creo service. You will be the client face of the activation team, overseeing creator management, negotiations, and execution of social content in line with client briefs and Creo plans.

Reporting to the Director of Creator Activation, you will collaborate with OM agencies and paid social teams to scale influencer partnerships.

Qualifications

• Bachelor’s degree in Marketing/Advertising/Communications or equivalent.
• 3–5 years of hands-on Influencer and media experience with creators.
• Ability to manage creator relationships with blue-chip brands.

Responsibilities

• Strategically align and vet Influencers for client campaigns.
• Aggregate influencer submissions and maintain quality control.
• Input campaign details into the tracking system and manage budgets.
• Execute partnerships with influencers from contracts to completion.
• Oversee content review between influencer and account teams.
• Collect metrics and develop recaps for campaigns and programs.
• Track post-campaign activity for revenue recognition.
• Stay informed on evolving social platforms and trends.

Skills

Influencer marketing

Influencer relationships

Campaign management

Client management

Presentation skills

Analytical thinking

Autonomy

Business acumen

Education

Bachelor’s degree

Tools

Influencer platforms

Job description

Omnicom Media invites applications for the Manager, Creator Activation, an integrated role driving influencer activation within the Creo service. You will be the client face of the activation team, overseeing creator management, negotiations, and execution of social content in line with client briefs and Creo plans.

Reporting to the Director of Creator Activation, you will collaborate with OM agencies and paid social teams to scale influencer partnerships.