Associate Director, Creator Activation & Strategy

Omnicom Media; Chicago (IL); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Omnicom Media is seeking an Associate Director, Creator Activation to lead end-to-end influencer activation across managed programs. Location options include New York, Chicago, and Atlanta with a hybrid setup where applicable.

You will own activation strategy, oversee complex accounts, and serve as a strategic partner to Account, Paid Social, Strategy, Investment, and Operations teams. The role balances hands-on activation leadership with people management, escalation handling, and process

Qualifications

• 6–8+ years of experience in influencer/creator marketing, social activation, or adjacent media roles.
• Demonstrated experience managing end-to-end creator activations across multiple platforms.
• Proven people management experience, including coaching and performance feedback.
• Strong understanding of creator ecosystems, paid social amplification, and measurement and reporting best practices.
• Exceptional organizational, communication, and stakeholder management skills.

Responsibilities

• Lead activation strategy for large-scale and high-complexity creator programs from brief through post-campaign wrap.
• Translate client objectives into activation plans with creator mix, tiering, timelines, and deliverables.
• Oversee creator sourcing, vetting, outreach, contracting, content approvals, and delivery timelines.
• Ensure advocacy with paid social teams to optimize content for amplification and performance.
• Directly manage Managers, Senior Specialists, and/or Specialists within Creator Activation and support career development.
• Collaborate with Account, Strategy, Creative, Investment, and Operations leads to align budgets, contracts, and tracking.

Skills

Influencer marketing

People management

Cross-functional collaboration

Activation strategy

Measurement & reporting

Job description

Omnicom Media is seeking an Associate Director, Creator Activation to lead end-to-end influencer activation across managed programs. Location options include New York, Chicago, and Atlanta with a hybrid setup where applicable.

You will own activation strategy, oversee complex accounts, and serve as a strategic partner to Account, Paid Social, Strategy, Investment, and Operations teams. The role balances hands-on activation leadership with people management, escalation handling, and process