Director of Creative Strategy & Experiential Growth

confidential; United States; Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

Healthcare: medical, dental, vision

401(k) with employer contribution

Generous PTO

Remote-first with hybrid NYC/LA/Miami

High visibility and impact

Job summary

TH Experiential is seeking a Director of Creative Strategy to lead strategic and conceptual development of cross-channel experiential campaigns. This high‑impact role blends strategy and creativity at the leadership level, translating client goals into brand‑relevant, insight‑driven strategies for RFPs, pitches and campaigns.

You'll drive creative platforms, inspire clients and internal teams, and help position TH as a top strategic partner in experiential marketing, including AR, AI-driven

Qualifications

• 7–12 years in strategic or creative roles across experiential marketing, brand strategy, or integrated marketing.
• Proven experience in campaign development from pitch through execution (pop-ups, tours, events, conferences, stunts).
• Strong writing and narrative-building abilities connected to business goals.
• Deep understanding of 360 marketing, social strategy, influencer integration, and digital platforms.
• Fluent with Google Slides; comfortable with collaborative tools (Miro, Notion, Figma, etc.).

Responsibilities

• Attend intakes and outline strategy to win business, reviewed with the CCO.
• Lead proposal deck creation with CCO final approval.
• Develop 360 cross-channel campaigns and support pitches to clients.
• Build client relationships during RFP phase and ensure projects meet the original vision.
• Analyze wins/losses and track trends to strengthen agency positioning.
• Stay ahead of tech advances for experiential marketing and copywriting tasks.
• Support agency marketing materials and thought leadership initiatives.

Skills

Strategy development

Creative storytelling

Campaign development

360 marketing

Social strategy

Influencer integration

Content ecosystems

Google Slides

Collaboration tools

Miro

Notion

Figma

Tools

Miro

Notion

Figma

Job description

TH Experiential is seeking a Director of Creative Strategy to lead strategic and conceptual development of cross-channel experiential campaigns. This high‑impact role blends strategy and creativity at the leadership level, translating client goals into brand‑relevant, insight‑driven strategies for RFPs, pitches and campaigns.

You'll drive creative platforms, inspire clients and internal teams, and help position TH as a top strategic partner in experiential marketing, including AR, AI-driven