Director of Creative Strategy, Experiential

TH Experiential; New York (NY); Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

Annual bonus

Healthcare

401(k) retirement plan

Generous PTO

Remote-friendly with hybrid options

Job summary

TH Experiential is seeking a Director of Creative Strategy to lead strategic and conceptual development for cross-channel experiential campaigns. This hybrid strategist‑creative role sits on the Strategy & Creative team and reports to the Partner/CCO.

You will translate client goals into brand-relevant strategies, craft POVs for RFPs and pitches, and guide 360 campaigns across live events, digital, and social activations.

Qualifications

• 7–12 years in strategic or creative roles across experiential marketing or integrated marketing.
• Proven experience in campaign development from pitch through execution, including live events and digital experiences.
• Strong writing and narrative-building abilities that connect ideas to business goals.

Responsibilities

• Translate client goals into brand-relevant, insight-driven creative strategies and experience frameworks.
• Own strategy and storytelling for RFPs, client pitches, and campaign development—crafting strong POVs.
• Lead 360 cross-channel marketing campaigns and activations across pop-ups, tours, events, and digital content.
• Attend intakes and outline strategy to win business, review with CCO, and guide proposal decks with final approval.
• Support active project development to ensure it meets the original vision and client expectations.

Skills

Strategic thinking

Campaign development

Storytelling

360 marketing

Google Slides

Tools

Miro

Notion

Figma

Google Slides

Job description

Director of Creative Strategy, Experiential

Location: Remote-first / NYC/LA/Miami preferred

Department: Strategy & Creative

Reports to: Partner/CCO

About TH Experiential

Founded in 2006, TH Experiential is a creative powerhouse in modern brand experiences. We specialize in crafting integrated campaigns that combine live events, digital engagement, streaming content, influencer moments, and culture-first storytelling for brands including Nike, Unilever, McDonald's, Sephora, L'Oreal, DoorDash, eBay, and IKEA.

We’re the go‑to partner for Fortune 500 companies, agencies, and visionaries looking to push the edge of experiential marketing, from pop‑ups and stunts to immersive conferences and social‑first activations. As experiential continues to rank among the top five marketing channels in brand growth and retention, TH is shaping what’s next.

The Opportunity

We’re seeking a Director of Creative Strategy to lead the strategic and conceptual development of cross‑channel experiential campaigns. This is a high‑impact role for a hybrid strategist‑creative who can think at the intersection of culture, audience behavior, brand voice, and immersive experience.

As a core member of the leadership team, you’ll drive insights into actionable creative platforms, inspire clients and internal teams, and help position TH as a top‑tier strategic partner in the ever‑evolving experiential space.

What You’ll Lead

Strategic Thinking & Idea Development

• Translate client goals into brand‑relevant, insight‑driven creative strategies and experience frameworks.
• Own the strategy and storytelling for RFPs, client pitches, and campaign development—crafting strong, clear points of view.
• Apply cultural insights, consumer behavior, and trend forecasting to shape relevant, future‑forward campaign ideas.

Creative Strategy Development/360 Campaign Activations

• Pop-ups
• Mobile tours
• Press and influencer events
• B2B conferences
• Trade shows
• Stunts and sampling programs
• Content shoots
• Digital microsites
• Social media activations
• Virtual events

Creative Strategy Responsibilities

• Attend intakes and outline strategy to win the business, review with CCO
• Lead the creation of proposal decks with CCO final approval
• 360 Cross‑channel marketing campaign development where applicable

• Support pitch to clients
• During RFP phase, work with CCO, creative strategy manager to build the foundation of the prospective client relationship
• With work that is won, support active project development to ensure it meets the original vision, client expectations
• Analyze wins/losses, improve agency win ratesli>Insights and trend tracking to support agency’s unique positioning
• Keep abreast of technology innovations and its application for experiential marketing
• Copywriting

Client Partnership & Growth

• Present strategy and creative ideas to executive‑level clients with clarity and impact.
• Build relationships with key clients, proactively offering new thinking and growth opportunities.
• Align strategies to client KPIs, ensuring measurable, business‑driving results.

Thought Leadership & Innovation

• Stay ahead of tech, cultural, and media shifts that shape how audiences engage.
• Champion new methods of experiential storytelling—including AR, streaming, AI‑driven personalization, and phygital integrations.
• Support the agency’s marketing efforts with thought leadership, case studies, and POVs that amplify TH’s voice in the industry.

Agency Marketing

• Support development of Agency marketing materials with the Partner, CCO
• Lead case study generation, including plan for onsite content capture
• Website updates
• Agency marketing newsletters/new business development content
• Social media content calendar
• Collaborate with Partner/CCO on agency Thought Leadership, agency positioning
• Manage award submissions

Your Background & Expertise

Hard Skills

• 7-12 years in strategic or creative roles across experiential marketing, brand strategy, or integrated marketing.
• Proven experience in campaign development, from pitch through execution, including pop-ups, tours, influencer events, conferences, and stunts.
• Strong writing and narrative‑building abilities, able to clearly connect ideas to business and brand goals.
• Deep understanding of 360 marketing, including social strategy, influencer integration, digital platforms, and content ecosystems.
• Fluent in Google Slides, and comfortable using collaboration tools (Miro, Notion, Figma, etc.).

Soft Skills

• Inspiring communicator who can lead cross‑functional teams and build client trust.
• Curious, culturally in‑tune, and always scanning for what’s next.
• Balanced thinker, creative and analytical, fast‑paced yet detail‑oriented.

How You Lead

• Visionary Mindset: You push boundaries and don’t settle for predictable ideas.
• Collaborative by Nature: You lead with empathy and bring teams together around a shared vision.
• Detail‑Obsessed, Big-Picture Thinker: You know when to zoom in and when to zoom out.
• Culture Builder: You help shape a workplace people want to be part of, diverse, kind, driven, and open.

Perks, Benefits & Compensation

• Competitive salary commensurate with experience and leadership level
• Annual bonus tied to performance
• Comprehensive healthcare: medical, dental, vision
• 401(k) with employer contribution after 1 year
• Generous PTO: vacation, sick days, holidays, comp time
• Remote‑first with flexible hybrid options in NYC/LA/Miami
• Creative, mission‑driven team culture with high visibility and impact

Ready to Build the Future of Experiential?

This is your opportunity to help shape how brands connect with the world. If you're a strategic thinker who thrives at the intersection of creativity and cultural relevance, we want to hear from you.