Lead Experiential Creative Director – Hybrid

Target; New York (NY); Hybrid; USD 114,000 - 205,000; Full time

Benefits offered by this job

Hybrid work model

NYC office

Competitive benefits

Job summary

Target is seeking a strategic, creative, and design-obsessed Lead ACD, Experiential for our NYC office. You will lead immersive concepts from idea to execution, shaping brand experiences across events, activations, and environments.

The role requires 7+ years in experiential design or spatial design, a strong portfolio, and the ability to connect creative work to business goals. This hybrid/flex role supports activations and travels as needed.

Qualifications

• Four-year college degree or equivalent experience.
• 7+ years of relevant professional experience in experiential design / spatial design.
• Strong portfolio demonstrating a breadth of experiential work, with experience in retail, brand, or B2B environments preferred.
• Curious, culturally connected, and passionate about design, creativity, retail, and emerging trends.
• Strategic thinker with the ability to connect creative ideas to business goals.
• Strong understanding of spatial design, environmental storytelling, and experiential creative development.
• Collaborative partner who builds strong relationships and inspires others through a clear point of view.
• Excellent presentation, communication, and storytelling skills.
• Open to feedback and comfortable providing creative direction to others; organized with the ability to lead multiple complex projects in a fast-paced environment.

Responsibilities

• Lead the creative development of experiential concepts and environments from initial idea through execution.
• Translate business objectives and marketing strategies into engaging experiences that connect with team members, guests, and key audiences.
• Develop creative solutions across a range of experiential touchpoints, including spatial design, scenic environments, content, digital experiences, presentations, lighting, music, and environmental storytelling.
• Partner closely with Experiential Planners, Producers, Marketers, and Creative teams to ensure experiences are strategically grounded.
• Provide creative leadership and direction to internal teams, agencies, production partners, and vendors throughout the creative process.
• Maintain a high standard of design excellence while delivering clear, actionable, and timely feedback.
• Balance multiple projects simultaneously while managing timelines, priorities, and budgets.
• Stay connected to emerging trends in experiential marketing, retail, and culture.
• Champion creative work that challenges convention and elevates the Target brand.

Skills

Strategic thinking

Presentation skills

Communication

Collaboration

Storytelling

Education

Bachelor’s degree or equivalent

Tools

Adobe Creative Suite

InDesign

Illustrator

Photoshop

Job description

Target is seeking a strategic, creative, and design-obsessed Lead ACD, Experiential for our NYC office. You will lead immersive concepts from idea to execution, shaping brand experiences across events, activations, and environments.

The role requires 7+ years in experiential design or spatial design, a strong portfolio, and the ability to connect creative work to business goals. This hybrid/flex role supports activations and travels as needed.