Director of Experiential Strategy & Planning

George P Johnson Experience Marketing; Los Angeles (CA); Hybrid; USD 120,000 - 170,000; Full time

Job summary

George P. Johnson Experience Marketing seeks a Senior Director of Strategy & Planning to spearhead strategy for experiential and event marketing programs. You will lead with clients and creative teams to drive retention and expansion across existing accounts and new business opportunities.

You will champion best practices in research, planning, and analytics, craft briefs, and guide ideation sessions. You’ll mentor junior staff and develop 360º experience strategies across live and digital

Qualifications

• Undergraduate degree required.Graduate degree preferred.
• 10–12 years client/agency experience in related role.
• Experience in experiential marketing, strategy, planning, marketing and/or advertising.
• Experience in digital, social and mobile technologies, strategies and tactics.

Responsibilities

• Lead strategy and planning for experiential and event marketing programs.
• Build trusted client relationships to ensure retention and growth.
• Drive collaboration with Account Management and Creative teams to win and grow business.
• Craft concise briefs with objectives, audiences, insights and success metrics.
• Develop measurement frameworks for live, digital, social and mobile experiences.

Skills

Leadership

Communication

Interpersonal skills

Client management

MS Office & digital tools

Research tools

Analytics

Education

Undergraduate degree

Graduate degree preferred

Tools

Salesforce

Chatter

Lync

Webex

Job description

George P. Johnson Experience Marketing seeks a Senior Director of Strategy & Planning to spearhead strategy for experiential and event marketing programs. You will lead with clients and creative teams to drive retention and expansion across existing accounts and new business opportunities.

You will champion best practices in research, planning, and analytics, craft briefs, and guide ideation sessions. You’ll mentor junior staff and develop 360º experience strategies across live and digital