Director of Client Strategy

Stream Companies; West Chester (Chester County); Vor Ort; USD 120.000 - 160.000; Vollzeit

Zusammenfassung

Stream Companies in West Chester, PA, seeks a Director of Client Strategy to lead client relationships and strategic direction for automotive, consumer, and B2B accounts. You will partner with internal teams to translate objectives into campaigns, manage budgets, and drive profitability.

The role emphasizes entrepreneurial spirit, leadership, and willingness to develop innovative solutions while ensuring client success and agency growth.

Qualifikationen

• Bachelor’s Degree in Business or Communications/Advertising Preferred.
• 5-7 years’ experience at advertising or marketing agency required.
• Traditional and digital media experience as well as holistic planning is required.
• Healthcare and multi-unit home services experience required.
• Experience speaking to and presenting to dealer principals and general managers/automotive decision makers.
• Highly proficient in Microsoft Office Suite—Excel, Word and PPT.
• Experience speaking to and presenting to dealer principals and general managers/automotive decision makers.
• Ability to read and understand campaign analytics in various platforms whilst being able to communicate them internally and to clients.
• Ability to articulate and deliver rationale for media recommendations to clients; work closely with media department and social media team.
• Experience with social media marketing (Facebook, Twitter, Instagram)

Aufgaben

• Develop strong relationships between clients, internal team, and partners; communicate client needs, project status, rationale, KPIs, and new business opportunities.
• Travel to and from the client's physical location. This could be via car, train or plane.
• Develop strategic recommendations for assigned clients.
• Present the Director’s strategic recommendations to the client.
• Own the client and be the advocate to ensure that the team is aligned to deliver on scope of work.
• Collaborate with creative and project teams to prepare briefs, facilitate internal kickoffs, and translate client objectives into project specifications.
• Manage digital, print, social, mobile, broadcast, and promotional campaigns.
• Prepare budget tracking and reporting for agency profitability and project costs within a complex invoicing structure.
• Create marketing plans, project calendars to support client initiatives.
• Write effective proposals and RFPs, develop PowerPoint presentations, and present ideas in a compelling manner.
• Research, Secret Shop and benchmark competitors to help determine client needs, strategies, and tactics (SWOT and PEST).
• Review clients CRM when needed.
• Facilitate and interpret marketing research such as focus groups, surveys, and secondary research reports.
• Develop budgets and manage vendor and internal scoping for clients and RFPs within a complex invoicing structure.
• Provide campaign reports (from multiple sources) and draw insights and conclusions for clients.
• Manage email and direct mail campaigns (acquisition, engagement, or retention); list acquisition/management, nurture campaigns, content calendars.

Ausbildung

Bachelor’s Degree in Business or Communications/Advertising Preferred

Jobbeschreibung

Director of Client Strategy

Stream Companies West Chester, Pennsylvania, United States

About this position

About Stream Companies

Stream Companies is a full-service, fully integrated advertising agency built for brands that want to move forward. Founded in 1997 and headquartered in Malvern, Pennsylvania, we partner with clients to launch, position, and manage brands through both full-service relationships and project-based work.

We operate with an entrepreneurial mindset—collaborative, curious, and always pushing what’s next. By combining strategic planning, creative development, media planning and buying, digital, interactive, television, production, and co-op management with cutting-edge technology, we deliver integrated solutions designed for today’s marketing challenges.

About the role

This is your opportunity to lead and make a difference as part of a fast-paced agency environment. We are an award-winning integrated marketing and digital agency focusing on automotive, consumer and business-to-business (B2B) marketing. We build retail traffic and have the results to prove it. The company is committed to innovation and growth through excellence in client service, combined with a willingness to explore new tools and opportunities to help clients achieve results. The company invests in platforms that create differentiated services and supports its team members with continuing education through training and support.

We are looking to build our team with smart people with leadership characteristics, who take initiative as collaborators and team players. The ideal candidate must have an entrepreneurial spirit and enjoy being part of new projects or innovation that the company pursues. If you want to be a part of an established company that is recognized as Best Place to Work , you will have a tremendous opportunity to contribute your talents and be rewarded. the role and team the candidate will be joining

What you'll do

• Develop and build strong relationships between clients, internal team, and partners; act as a liaison to effectively communicate client needs, project status, rationale, KPIs, and new business opportunities
• Travel to and from the client's physical location. This could be via car, train or plane.
• Develop strategic recommendations for assigned clients
• The Director of Client Strategy is responsible for identifying opportunities for their client and positioning Stream’s services in a way where it can accomplish the client’s goals
• These strategic recommendations are presented to the client by the Director of Client Strategy
• Own the client and be the advocate to ensure that the team is aligned to deliver on scope of work
• Collaborate with creative and project teams to prepare creative briefs, facilitate internal kickoffs, and translate client objectives into project specifications
• Manage digital, print, social, mobile, broadcast, and promotional campaigns
• Prepare budget tracking and reporting for agency profitability and project costswithin a complex invoicing structure
• Create marketing plans, project calendars to support client initiatives
• Write effective proposals and RFPs, develop PowerPoint presentations, and present ideas in a compelling manner
• Research, Secret Shop and benchmark competitors to help determine client needs, strategies, and tactics (SWOT and PEST)
• Review clients CRM when needed
• Facilitate and interpret marketing research such as focus groups, surveys, and secondary research reports
• Develop budgets and manage vendor and internal scoping for clients and RFPswithin a complex invoicing structure
• Provide campaign reports (from multiple sources) and draw insights and conclusions for clients
• Manage email and direct mail campaigns (acquisition, engagement, or retention); list acquisition/management, nurture campaigns, content calendars

Qualifications

• Bachelor’s Degree in Business or Communications/Advertising Preferred
• 5-7 years’ experience at advertising or marketing agency required
• Traditional and digital media experience as well as holistic planning is required
• Healthcare and multi-unit home services experience required
• Experience speaking to and presenting to dealer principals and general managers/automotive decision makers - should be about presenting to senior clients and decision makers vs dealers/auto focused clients
• Highly proficient in Microsoft Office Suite—Excel, Word and PPT
• Experience speaking to and presenting to dealer principals and general managers/automotive decision makers
• Ability to read and understand campaign analytics in various platforms whilst being able to communicate them internally and to clients
• Ability to articulate and deliver rationale for media recommendations to clients; work closely with media department and social media team
• Experience with social media marketing (Facebook, Twitter, Instagram)