Programmatic Digital Media Strategist

Stream Companies; West Chester (Chester County); On-site; USD 60,000 - 90,000; Full time

Job summary

Stream Companies in West Chester, PA, is seeking a Programmatic Digital Media Strategist to own and optimize digital campaigns across DSPs, SSPs, and DMPs.

The ideal candidate has 1–2 years in digital marketing, strong analytical skills, and excellent communication. Proficiency in Excel and PowerPoint is required, and a Bachelor's in marketing is preferred.

Qualifications

• Bachelor's degree in marketing or related field is required.
• 1-2 years of experience in traditional/digital marketing required.
• Experience at an advertising agency managing retail clients and with DSPs is a strong plus.
• Proficiency in Microsoft Excel and PowerPoint.

Responsibilities

• Collaborate with account management and media buying on clients' media strategy.
• Create, present, and execute digital media marketing strategies, including setting up UTM tracking.
• Review analytic data to identify opportunities and tactics.
• Define proper targeting segmentation and strategy for campaigns.
• Provide recommendations on budget allocation.
• Assess potential traffic sources and new media opportunities.
• Oversee and optimize campaigns.
• Monitor campaign performance and adjust as needed.
• Analyze results data to ensure campaigns meet client goals.
• Develop and maintain customized reporting based on client KPIs and goals.

Skills

Digital marketing

Data analysis

Campaign optimization

Communication

Education

Bachelor's degree in marketing or related field

Tools

Microsoft Excel

PowerPoint

Job description

Programmatic Digital Media Strategist

Stream Companies West Chester, Pennsylvania, United States

About this position

Stream Companies is a full-service, fully integrated advertising agency built for brands that want to move forward. Founded in 1997 and headquartered in Malvern, Pennsylvania, we partner with clients to launch, position, and manage brands through both full-service relationships and project-based work.

We operate with an entrepreneurial mindset—collaborative, curious, and always pushing what’s next. By combining strategic planning, creative development, media planning and buying, digital, interactive, television, production, and co-op management with cutting-edge technology, we deliver integrated solutions designed for today’s marketing challenges.

About the role

We'relooking for an experienced and hands-on digital strategist to develop and managethe digitalmedia campaigns for our clients. The ideal candidate has a passion for marketing and managing digital media campaigns across multiple DSPs,SSPsand DMPs. They are highly analyticaland results-focused, with a proventrack recordof creating successful campaigns. At the same time, this person hasstrong communicationskills (written and oral), so they can effectively explain,support,and sell the recommended digital media plans to our clients. Finally, this individual willbe responsible forDisplay Advertising Network account integration, display campaign implementation and optimization, analyzing and capitalizing data trends and tactics, and is able to provide effective monthly reporting of results.

What you'll do

• Collaborate with account management and media buying team on clients' media strategy


• Create, present, and execute digital media marketing strategies, including setting up UTM tracking


• Review analytic data to identify opportunities and tactics


• Define proper targeting segmentation and strategy for campaigns


• Provide recommendations on budget allocation


• Assess potential traffic sources and new media opportunities


• Oversee and optimizing campaigns


• Monitor campaign performance and making appropriate adjustments


• Analyze results data to ensure all campaigns are achieving or surpassing client/agency performance goals


• Develop and maintain customized reporting based on each client's marketing goals and KPIs, including any data/creative needed for co-op submission


• Stay up to date on advertising trends in display and video


• Build and maintain strong working relationships with external partners and agency colleagues

Qualifications

• Bachelor's degree in marketing or related field required


• 1-2 years of experience in traditional/digital marketing required


• Experience working at an advertising agency managing retail clients and working in/with DSPs is a strong plus


• Proficient in Microsoft Excel and PowerPoint