Director of Category Growth & Insights

Link Snacks, Inc.; Minneapolis (MN); Presencial; USD 175 000 - 190 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical benefits

Dental benefits

Vision benefits

401k participation

Paid holidays

Paid time off

Resumo da oferta

Link Snacks, a leader in the meat snack space, seeks a Director of Category Management to transform category insights into a strategic growth engine. You will lead a high-performing team of Category Managers and Analysts, elevating data usage, shopper insights, and customer partnerships to secure Category Captain, Advisor, or Validator roles with key accounts.

You will drive governance, develop Gold Standard planograms, and partner across Sales to uncover incremental growth opportunities,

Qualificações

• Bachelor’s degree in Business, Finance, Economics, Marketing, or related field.
• 10+ years of experience in CPG Analytics, Category Management, Shopper Insights, or Sales.
• 5+ years of experience leading and developing high-performing teams.
• Proven experience serving as a Category Captain, Advisor, or Validator with key customers.
• Deep expertise in syndicated data (Nielsen/IRI), space management tools (e.g., ProSpace), and customer data platforms (e.g., Scintilla, 84.51).
• Advanced Excel and PowerPoint skills with the ability to translate data into insights and actions.
• Demonstrated ability to influence cross-functionally and externally without direct authority.
• Master’s degree (MBA or related field) preferred.
• Experience in snacks, meat snacks, beverages, or other high-velocity CPG categories preferred.

Responsabilidades

• Lead Category Captainships, Advisor, and Validator Relationships across priority customers.
• Develop customer-specific category strategies grounded in shopper, consumer, and market insights.
• Lead joint business planning inputs through category perspectives that shape assortment, shelving, pricing, and promotion decisions.
• Establish governance and best practices for engagement, ensuring consistent, high-quality delivery across all customer interactions.
• Partner with Sales to proactively identify opportunities to deepen influence and unlock incremental category growth.
• Define and institutionalize "Gold Standard" planogram principles balancing shopper needs and category growth.
• Lead development and deployment of data-driven shelving solutions using best-in-class space management tools.
• Ensure planograms are insight-led and aligned with strategic growth priorities.
• Drive continuous improvement through test-and-learn approaches and post-implementation performance tracking.
• Partner with Sales and customers to ensure execution compliance and maximize in-store impact.
• Serve as the voice of the category, translating data into actionable insights.
• Develop compelling narratives that influence customer decision-making.
• Identify emerging category and shopper trends to shape strategic recommendations.
• Elevate category management capabilities through tools, frameworks, and best practices.
• Represent the company in customer meetings, industry forums, and strategic discussions as a category expert.
• Lead synthesis of syndicated, shopper, and customer data into actionable insights.
• Partner cross-functionally with Sales, Marketing, RGM, and Insights to align on category priorities.
• Build scalable reporting and analytics frameworks to improve speed and impact.
• Ensure insights translate into measurable actions driving performance.
• Develop team capabilities in advanced analytics, storytelling, and business acumen.

Conhecimentos

Analytical thinking

Storytelling

Cross-functional collaboration

Influence without authority

Formação académica

Bachelor’s degree in Business, Finance, Economics, Marketing, or related field

MBA or related field preferred

Ferramentas

Nielsen/IRI

ProSpace

Scintilla

84.51

Excel

PowerPoint

Descrição da oferta de emprego

Link Snacks, a leader in the meat snack space, seeks a Director of Category Management to transform category insights into a strategic growth engine. You will lead a high-performing team of Category Managers and Analysts, elevating data usage, shopper insights, and customer partnerships to secure Category Captain, Advisor, or Validator roles with key accounts.

You will drive governance, develop Gold Standard planograms, and partner across Sales to uncover incremental growth opportunities,