Director, Category & Shopper Insights — Growth Leader

Hint Inc.; Northern (KY); Hybrid; USD 135,000 - 160,000; Full time

Benefits offered by this job

Bonus Eligible

Unlimited Vacation

Sick Days

Health insurance premium coverage up $

Life insurance

Flexible Spending Accounts

401K (regular and Roth)

Wellness reimbursement up to $150/mo

Cell phone stipend up to $100/mo

Internet stipend $50/mo

Employee Discount on Hint Water

Job summary

Hint Inc. is seeking an experienced Director of Category and Shopper Insights to elevate category insights across the organization. You will translate complex data into narratives and strategic recommendations, guiding both Sales and Brand teams to accelerate growth.

You will partner with National Accounts, Brand Marketing, and RGM to inform execution and identify opportunities across categories, using dashboards and tools to drive cross-functional alignment.

Qualifications

• Bachelor’s degree in Business, Marketing, Analytics, or a related field (MBA preferred).
• 7+ years in Category Management, Category Insights, or Shopper Insights in the CPG/beverage industry or similar.
• Strong understanding of category management, shopper behavior, and retail market analysis.
• Experience using syndicated data tools such as SPINS, IRI/Circana, Numerator, and Kroger Stratum/84.51°.
• Advanced Excel skills (Pivot Tables, VLOOKUP, INDEX/MATCH, IF statements, SUMIFS).
• Strong PowerPoint and data storytelling skills to turn data into clear insights and recommendations.
• Experience supporting sales teams, customer development, and joint business planning with retail partners.
• Ability to translate complex data into actionable insights and selling stories.
• Strong cross-functional collaboration and ability to influence teams without direct authority.

Responsibilities

• Own the category narrative: Transform data into compelling, actionable stories for Sales, Brand, and leadership teams.
• Deliver insight-led recommendations that shape joint business planning, assortment strategies, pricing, promotions, and revenue growth initiatives.
• Enable Sales Excellence: Equip Sales teams with turnkey selling narratives and dashboards to act on insights.
• Support Brand Strategy with category and shopper context to refine whitespace opportunities.
• Synthesize data across sources: consolidate syndicated data, internal sales data, shopper trends, panel metrics and market intelligence into a single actionable POV.
• Drive cross-functional alignment: partner with customer development, Sales, RGM, finance, and brand marketing.
• Advance category expertise by guiding decisions and strategy as the business defends space and expands.
• Develop tools and frameworks: improve reporting and analytical tools for national, regional, and channel levels.
• Communication to influence: present analyses and recommendations clearly to leadership and retail partners.

Skills

Category Management

Category Insights

Shopper Insights

Data storytelling

Excel

PowerPoint

Cross-functional collaboration

Influence without authority

Education

Bachelor's degree in Business/Marketing/Analytics

MBA preferred

Tools

SPINS

IRI Circana

Numerator

Kroger Stratum/84.51°

Job description

Hint Inc. is seeking an experienced Director of Category and Shopper Insights to elevate category insights across the organization. You will translate complex data into narratives and strategic recommendations, guiding both Sales and Brand teams to accelerate growth.

You will partner with National Accounts, Brand Marketing, and RGM to inform execution and identify opportunities across categories, using dashboards and tools to drive cross-functional alignment.