Emerging Brands Brand Manager — Growth & Strategy

Link Snacks, Inc.; Minneapolis (MN); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical benefits

401k

Paid holidays

Paid time off

Life insurance

Disability insurance

Annual incentive

Job summary

Link Snacks, Inc. is seeking a Brand Manager to build and grow emerging brands within the Link Snacks portfolio. You will lead strategic marketing initiatives, collaborating with cross-functional partners to drive revenue, profit, and market share.

You will manage brand plans, analyze performance, and translate consumer insights into action while leveraging data-driven approaches to optimize campaigns and product launches.

Qualifications

• Undergraduate degree in Marketing or related field and 5+ years of marketing experience.
• Experience in startup environments and consumer packaged goods preferred.
• Strong business ownership mindset with initiative and execution.
• Proven ability to lead product launches and drive growth.

Responsibilities

• Develop strategic business models for emerging brands portfolio; test, learn and implement.
• Manage and deliver the brand P&L with cross-functional teams; measure sales impact and ROI.
• Partner with directors and agencies to establish brand positioning, voice, and packaging.
• Develop and execute brand marketing plans with cross-functional collaboration.
• Lead cross-functional efforts with product development and consumer insights.
• Develop product positioning, packaging and pricing for long-term market share.

Skills

Marketing strategy

Brand management

Cross-functional leadership

Data-driven decision making

Project management

Communication

Entrepreneurial mindset

Analytical skills

Education

Undergraduate Degree in Marketing or related field

Tools

Nielsen/IRI data

Meta ads

Marketing research tools

Job description

Link Snacks, Inc. is seeking a Brand Manager to build and grow emerging brands within the Link Snacks portfolio. You will lead strategic marketing initiatives, collaborating with cross-functional partners to drive revenue, profit, and market share.

You will manage brand plans, analyze performance, and translate consumer insights into action while leveraging data-driven approaches to optimize campaigns and product launches.