Strategic Category & Shopper Insights Lead

Hint, Inc.; United States; On-site; USD 135,000 - 160,000; Full time

Benefits offered by this job

Bonus Eligible

Unlimited Vacation

Sick Days

Healthcare Premiums Paid

Life Insurance

Flexible Spending Accounts

401K

Job summary

Hint, Inc. is seeking an experienced Director of Category and Shopper Insights to elevate our category insights capabilities across the US market.

This strategic role partners with Sales, Brand Marketing, and Revenue Growth Management to translate data into actionable narratives and growth opportunities. You will own category narratives, deliver insight-led recommendations, and enable sales excellence with turnkey selling narratives and dashboards.

Qualifications

• Bachelor’s degree in Business, Marketing, Analytics, or related field (MBA preferred).
• 7+ years of experience in Category Management, Category Insights, or Shopper Insights within CPG/beverage.
• Strong understanding of category management, shopper behavior, and retail market analysis.
• Experience using syndicated data tools such as SPINS, IRI/Circana, Numerator, Kroger Stratum/84.51°.
• Advanced Excel skills (Pivot Tables, VLOOKUP, INDEX/MATCH, IF statements, SUMIFS).
• Strong PowerPoint and data storytelling skills to turn data into clear insights and recommendations.

Responsibilities

• Own the category narrative; transform data into compelling, actionable stories for Sales, Brand, and leadership teams.
• Deliver insight-led recommendations that shape joint business planning, assortment strategies, pricing, and promotion guidance.
• Enable Sales Excellence by equipping teams with selling narratives and dashboards.
• Support Brand Strategy by providing category and shopper context to refine whitespace opportunities.
• Synthesize data across sources into a single, actionable category point of view.
• Drive cross-functional alignment with Customer Development, Sales, and Finance to ensure execution and strategy alignment.
• Develop tools and frameworks; improve reporting and analytical tooling for national, regional, and channel levels.
• Communicate complex analyses and recommendations clearly to leadership and retail partners.

Skills

Advanced Excel

PowerPoint

Data storytelling

Education

Bachelor's degree in Business/Marketing/Analytics or related field

MBA preferred

Tools

SPINS

IRI/Circana

Numerator

Kroger Stratum/84.51°

Job description

Hint, Inc. is seeking an experienced Director of Category and Shopper Insights to elevate our category insights capabilities across the US market.

This strategic role partners with Sales, Brand Marketing, and Revenue Growth Management to translate data into actionable narratives and growth opportunities. You will own category narratives, deliver insight-led recommendations, and enable sales excellence with turnkey selling narratives and dashboards.