Director of Campaign Insights & Growth

Betches Media; New York (NY); On-site; USD 120,000 - 125,000; Full time

Job summary

Betches Media, a leading digital media company, seeks a Director of Campaign Insights & Measurement to own post‑sale measurement, set KPIs, and drive client value. You will partner with Sales, Account Management, and Branded Content to translate performance into clear, defendable stories that grow renewals and upsells.

You will manage measurement vendors, build scalable templates, and deliver reports across social, video, podcast, and custom content.

Qualifications

• 6–8+ years in campaign analytics or media measurement with a focus on advertising.
• Ability to turn data into strategic narratives and client-ready outputs.
• Hands-on in brand lift studies and third-party measurement partnerships.

Responsibilities

• Own post-sale measurement framework, KPIs, and reporting cadence with Sales leadership.
• Deliver wrap reports and insights translating performance into strategic client narratives.
• Manage ad effectiveness research from study design to client readout.
• Build and maintain cross-channel benchmarks to contextualize results.
• Partner with Sales to surface learnings that drive renewals and upsells.
• Present outcomes to client and agency stakeholders with clarity.

Skills

Campaign analytics

Ad effectiveness research

Storytelling

Cross-functional collaboration

Vendor management

Data-driven insights

AI-enabled reporting

Managing dashboards

Tools

Looker Studio

Supermetrics

Google Analytics

Kantar

YouGov

Meta Business Suite

TikTok analytics

Instagram analytics

Job description

Betches Media, a leading digital media company, seeks a Director of Campaign Insights & Measurement to own post‑sale measurement, set KPIs, and drive client value. You will partner with Sales, Account Management, and Branded Content to translate performance into clear, defendable stories that grow renewals and upsells.

You will manage measurement vendors, build scalable templates, and deliver reports across social, video, podcast, and custom content.