Head of Campaign Analytics & Client Insights

Initiative; Chicago (IL); On-site; USD 144,000 - 176,000; Full time

Job summary

Initiative is seeking a seasoned analytics leader to direct a substantial portion of the campaign impact analytics work for a premier beverage client with a portfolio of brands. You will build, scale and elevate a holistic, multi-channel approach to measurement and coach managers responsible for deliverables across brand teams.

You will report to the Group Director, Growth Analytics and collaborate with internal craft leads, account management and client operations to drive data-driven strategy

Responsibilities

• Develop client-specific measurement plans.
• Manage outputs of day-to-day requirements and workflow for campaign impact analytics.
• Ensure quality and actionability of campaign reports with insights and recommendations.

Skills

Campaign analytics

Leadership

Client management

Job description

Initiative is seeking a seasoned analytics leader to direct a substantial portion of the campaign impact analytics work for a premier beverage client with a portfolio of brands. You will build, scale and elevate a holistic, multi-channel approach to measurement and coach managers responsible for deliverables across brand teams.

You will report to the Group Director, Growth Analytics and collaborate with internal craft leads, account management and client operations to drive data-driven strategy