Director, Creative Solutions — Hybrid Brand Strategy

BETCHES MEDIA; New York (NY); Hybrid; USD 130,000 - 150,000; Full time

Job summary

Betches Media in New York is seeking a Director, Creative Solutions to lead the creative solutions team through the pre-sale process. You will collaborate across Sales, Branded Content & Video, Sales Planning, and Editorial to craft cross-platform partnership campaigns for digital, social, vodcasts, and experiential activations.

You’ll mentor teammates, shape current and future brand partnership strategies, and contribute personally to the pre-sale process.

Qualifications

• 7+ years in marketing for a digital publisher, media company, agency, or similar.
• 7+ years with the pre-sale process, creating client programming for paid digital & event proposals.
• Strong leadership and communication skills at the C-suite level.
• Fluency in digital media metrics and online measurement.
• Bachelor’s degree from an accredited college or university.

Responsibilities

• Lead strategic and creative brand vision for Betches.
• Manage the Creative Solutions marketing team.
• Own development and evolution of marketing materials.
• Balance 80/20 between individual contributor and management responsibilities.
• Collaborate with Sales to conceptualize proposals rooted in social, digital, vodcast, and experiential activations.
• Manage a high volume of inbound and proactive RFPs with large budgets.
• Design and convey campaign ideas through custom content presentations.
• Partner with Sales to answer RFPs and co-pitch in meetings.
• Forecast revenue and brand growth potential with Sales and Branded Content & Video.
• Write and create materials in the Betches Media and LBG brand voices.
• Assist with pricing and packaging opportunities.
• Showcase potential to outside audience, talent, and clients.
• Innovate marketing approaches across digital and event initiatives.

Skills

Team leadership

Storytelling

Creative strategy

Brand partnerships

Cross-functional collaboration

Client pitching

Presentation design

Google Suite

PowerPoint

Canva/Adobe Suite

Education

Bachelor’s degree

Tools

PowerPoint

Google Suite

Canva

Adobe Suite

Job description

Betches Media in New York is seeking a Director, Creative Solutions to lead the creative solutions team through the pre-sale process. You will collaborate across Sales, Branded Content & Video, Sales Planning, and Editorial to craft cross-platform partnership campaigns for digital, social, vodcasts, and experiential activations.

You’ll mentor teammates, shape current and future brand partnership strategies, and contribute personally to the pre-sale process.