Growth Analytics & Measurement Director

Keynes; Austin (TX); On-site; USD 150,000 - 190,000; Full time

Job summary

Keynes seeks a Director of Performance & Measurement Strategy to lead our measurement authority. You will own measurement tools, drive Geo Holdout and lift studies, and standardize testing frameworks across non-clickable channels like CTV. Collaboration with Product, Activation, and Sales will shape our measurement roadmap.

Ideal candidates have 5+ years in media analytics, strong Python/R/SQL skills, and a track record of turning analytics into growth recommendations for C-suite stakeholders.

Qualifications

• 5+ years in Media Analytics, Marketing Science, AdTech Measurement, or Quantitative Analytics.
• Proven experience owning measurement tools from concept to production.
• Strong experience with Geo Holdout, conversion lift, and regression models.

Responsibilities

• Own and productize measurement tools from concept to production.
• Lead Geo Holdout modeling and conversion lift studies.
• Set testing protocols for programmatic traders and geo-matched tests.
• Manage external measurement partnerships (Haus, LiftLab, Measured).
• Collaborate with Product and Sales on measurement tooling.

Skills

Measurement expertise

Geo modeling

Python/R

SQL

Product ownership

Stakeholder leadership

A/B testing

Tools

Haus

LiftLab

Measured

kAI

Job description

Keynes seeks a Director of Performance & Measurement Strategy to lead our measurement authority. You will own measurement tools, drive Geo Holdout and lift studies, and standardize testing frameworks across non-clickable channels like CTV. Collaboration with Product, Activation, and Sales will shape our measurement roadmap.

Ideal candidates have 5+ years in media analytics, strong Python/R/SQL skills, and a track record of turning analytics into growth recommendations for C-suite stakeholders.