Director of Campaign Impact & Multi-Brand Analytics

Initiative; Chicago (IL); On-site; USD 140,000 - 180,000; Full time

Job summary

Initiative in Chicago seeks a Director to direct a significant portion of the campaign impact analytics work for a premier beverage client with a portfolio of brands. You will build and scale a holistic, multi-channel measurement approach and coach managers responsible for deliverables on each brand team.

You will report directly to the Group Director, Growth Analytics who oversees all aspects of this beverage client.

Qualifications

• Experience leading campaign impact analytics for large-brand portfolios.
• Ability to coach and develop analytics managers.
• Strong understanding of multi-channel measurement approaches.

Responsibilities

• Development of client-specific measurement plans.
• Manage day-to-day outputs and workflow for campaign impact analytics.
• Ensure quality and actionability of campaign reports with insights for the client.
• Own and present multi-brand portfolio projects to client senior leadership.
• Stay current on emerging measurement methodologies and vendor perspectives.
• Oversee Growth Analytics team training in media analytics fundamentals.
• Apply best-practice analytics and benchmarks across projects.
• Collaborate with Initiative craft leads to ensure a data-driven approach.
• Support client needs with internal account management and operations.

Job description

Initiative in Chicago seeks a Director to direct a significant portion of the campaign impact analytics work for a premier beverage client with a portfolio of brands. You will build and scale a holistic, multi-channel measurement approach and coach managers responsible for deliverables on each brand team.

You will report directly to the Group Director, Growth Analytics who oversees all aspects of this beverage client.