Director of Audience Strategy & Growth

DeKalb Health; Lanham (MD); On-site; USD 105,000 - 125,000; Full time

Job summary

Moore in the United States is seeking a Director, Audience Strategy who works in our Audience Planning service line and partners with teams across Moore to support client success. Working closely with the VP of Audience Strategy, this role ensures programs and plans align with clients’ objectives, translating insights into strategic recommendations.

Using data analysis and audience insight, the director identifies growth opportunities, builds segmentation, and develops implementation plans.

Qualifications

• 6–10 years’ experience in direct response marketing; agency or consulting firm preferred.
• Experience with direct mail, digital, sustainer, event, or other strategies is a plus.
• Bachelor’s degree or equivalent experience required.
• Strong direct mail background is critical.
• Knowledge of nonprofit marketing, including telemarketing, email, social or mobile.
• Ability to travel ~10–20% of the time.

Responsibilities

• Develop fundraising strategies and identify opportunities for improved results through innovation.
• Collaborate with leadership to turn ideas into executable plans.
• Build segmentation recommendations and develop model implementation plans.
• Analyze donor and consumer trends and translate them into strategic actions.
• Meet with client success teams and agency leads to coordinate campaigns.
• Track program ROI and adjust strategies based on insights.

Skills

Direct mail

Digital marketing

Sustainer campaigns

Event marketing

Nonprofit marketing

Direct response marketing

Matrix organization

Education

Bachelor’s degree or equivalent experience

Job description

Moore in the United States is seeking a Director, Audience Strategy who works in our Audience Planning service line and partners with teams across Moore to support client success. Working closely with the VP of Audience Strategy, this role ensures programs and plans align with clients’ objectives, translating insights into strategic recommendations.

Using data analysis and audience insight, the director identifies growth opportunities, builds segmentation, and develops implementation plans.