Director of Audience Strategy & Donor Growth

Moore; Lanham (MD); On-site; USD 120,000 - 150,000; Full time

Job summary

Moore is seeking a Strategy Director to partner with the VP of Audience Strategy and lead fundraising strategy for nonprofit clients. The role blends data analysis, audience insight, and experience to translate programs into strategic recommendations that meet client goals.

This senior position requires strong communication, collaboration across teams, and the ability to travel up to 20% as needed. A Bachelor’s degree or equivalent experience is required.

Qualifications

• Minimum 6-10 years’ experience in direct response marketing.
• Experience with direct mail, digital, sustainer, event, or other strategies is a plus.
• Bachelor’s degree or equivalent experience required.
• Strong ability to travel 10–20% of the time.

Responsibilities

• Develop fundraising strategies and identify opportunities for improved results through innovation.
• Turn ideas into executable plans working with leadership and partner agencies.
• Build segmentation recommendations and model implementations for audiences and campaigns.
• Analyze donor trends and translate them into strategic action to reach goals.
• Manage progress to goals and adjust strategy with client success teams.
• Present with other leads to ensure coordinated status and developments.
• Collaborate with analytics to track programs and ROI and apply learnings.
• Facilitate client conference calls and document key next steps.
• Participate in quarterly client meetings with presentation delivery.

Skills

Direct response marketing

Communication skills

Travel flexibility

Education

Bachelor's degree or equivalent experience

Job description

Moore is seeking a Strategy Director to partner with the VP of Audience Strategy and lead fundraising strategy for nonprofit clients. The role blends data analysis, audience insight, and experience to translate programs into strategic recommendations that meet client goals.

This senior position requires strong communication, collaboration across teams, and the ability to travel up to 20% as needed. A Bachelor’s degree or equivalent experience is required.