Director of Audience Growth & Analytics

The Dallas Morning News; Dallas (TX); Sur place; USD 120 000 - 180 000; Plein temps

Résumé du poste

The Dallas Morning News seeks a transformative Director of Audience to lead strategy and growth for our audience team, driving engagement and subscriptions across digital platforms. You will empower the newsroom with analytics training, develop audience goals for all teams, and collaborate with senior leaders on strategic initiatives.

We need a proven leader with a track record of growing audiences, strong change management skills, and the ability to motivate staff under tight deadlines.

Qualifications

• Bachelor's degree in journalism or related field.
• 5+ years of audience engagement experience.
• Ability to turn audience data into actionable strategies for driving subscriptions and expanding reach.
• Deep understanding of SEO, audience analytics and social media.
• Strong communication and collaboration skills.

Responsabilités

• Develop and implement core strategies and goals for audience engagement.
• Democratize audience analytics across the newsroom using training, coaching and mentoring.
• Lead efforts to analyze the performance of journalism, understand the audience and improve engagement.
• Help set and manage audience goals for newsroom teams.
• Take a hands-on approach to breaking news across digital platforms.
• Build strong relationships with staffers and foster their growth and development.
• Display exceptional news judgment with the ability to recognize the digital potential of stories.
• Work with editors to shape coverage that deepens engagement with our digital audience.
• Provide day-to-day leadership and supervision to assigned staff, ensuring goals are met effectively.
• Handle all aspects of employee management, including recruitment, interviewing, onboarding and retention.
• Conduct regular performance evaluations with feedback and coaching.
• Administer progressive discipline and counseling as needed.
• Oversee scheduling, workload distribution, and delegation of responsibilities.

Connaissances

Audience engagement

Audience analytics

Leadership

Communication

SEO

Data-driven strategy

Formation

Bachelor's degree in journalism or related field

Outils

SEO tools

Analytics platforms

Description du poste

The Dallas Morning News seeks a transformative Director of Audience to lead strategy and growth for our audience team, driving engagement and subscriptions across digital platforms. You will empower the newsroom with analytics training, develop audience goals for all teams, and collaborate with senior leaders on strategic initiatives.

We need a proven leader with a track record of growing audiences, strong change management skills, and the ability to motivate staff under tight deadlines.