Director of Amazon Digital Marketplace Growth & Strategy

Tapestry (Coach/Kate Spade)

New York (NY)

On-site

USD 250,000 - 400,000

Full time

7 days ago

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Job summary

Coach, a global fashion house based in New York, seeks a Senior Director to own the enterprise Amazon strategy. You will define the long-term roadmap, drive profitability, and shape how the brand navigates Amazon to accelerate growth and build equity.

Collaborate with senior leaders to balance growth with brand integrity in a complex marketplace. Based in New York, this role leads a high-performing team and partners with Amazon Ads to optimize media, content, and performance, while reporting to

Qualifications

Experience leading enterprise-level digital marketplace strategy.
Strong leadership and cross-functional collaboration skills.
Proven ability to drive P&L and ROI across large platforms.

Responsibilities

Define and own the multi-year strategic roadmap for Amazon, including media and marketing ecosystem.
Own the Amazon P&L with accountability for topline, profitability, and marketing investment.
Lead end-to-end Amazon marketing strategy across paid, organic, and content.
Drive data-driven audience development and customer lifetime value using Amazon signals.
Partner with Amazon Ads and agencies to unlock advanced capabilities.
Develop measurement frameworks for incrementality and attribution.
Elevate content strategy and brand stores to support conversion and storytelling.
Influence cross-functional leaders to align Amazon with broader brand goals.