Director of AI-Driven Sales Enablement

IANS Research; Boston (MA); Hybrid; USD 170,000 - 210,000; Full time

Benefits offered by this job

Hybrid Boston office 2 days/week

401(k) with company match

Paid time off

Annual incentives

Professional development

Job summary

IANS Research in Boston seeks a Director of Sales Enablement to lead an AI-first curriculum across Sales Managers, Account Executives, and Account Managers. This role blends strategy, content creation, and coaching to elevate selling skills and product knowledge.

You will partner with Marketing, Product, and RevOps to measure impact, evolve the curriculum, and ensure credible field execution. 8+ years in sales enablement with B2B SaaS experience strongly preferred.

Qualifications

• 8+ years in sales enablement, sales leadership, or sales training
• Experience building or scaling an enablement function
• Expertise in MEDDPICC or similar qualification methodologies
• Comfort with KPI dashboards and RevOps partnerships
• Experience in B2B SaaS, data/intelligence services, or professional services

Responsibilities

• Own the enablement transformation end-to-end across three dimensions: buyer personas, product knowledge, and MEDDPICC selling skills
• Lead and coach the enablement team including trainers and external coaches
• Partner with RevOps, Marketing, Product to measure program impact and deliver quarterly reports
• Build and evolve the three-dimension curriculum across three audience tracks
• Model credibility and lead the enablement team in all rollouts
• Develop the AI-first enablement engine and assets for deal prep

Skills

AI-first leadership

MEDDPICC

enablement tooling

instructional design

Bachelor’s degree

KPI dashboards

Executive communication

cross-functional program mgmt

MEDDPICC/MEDDIC

Education

Bachelor’s degree

Advanced degree a plus

Tools

LMS tooling

AI-assisted content workflows

Job description

IANS Research in Boston seeks a Director of Sales Enablement to lead an AI-first curriculum across Sales Managers, Account Executives, and Account Managers. This role blends strategy, content creation, and coaching to elevate selling skills and product knowledge.

You will partner with Marketing, Product, and RevOps to measure impact, evolve the curriculum, and ensure credible field execution. 8+ years in sales enablement with B2B SaaS experience strongly preferred.