Director of AI-Driven Growth Marketing

Lifespacecareers; Dallas (TX); On-site; USD 159,000 - 231,000; Full time

Job summary

Lifespace Communities, headquartered in Dallas, TX, seeks a Director of Digital Marketing who owns demand generation end-to-end and drives revenue through data-driven programs. You’ll lead paid, organic, and AI-enabled initiatives, shaping an engine that scales while managing multi-million-dollar budgets with clear ROI accountability.

Your leadership will influence executive strategy, partner with senior leaders, and push for innovative AI-driven approaches across Google AI Overviews, ChatGPT,

Qualifications

• 8 to 12 years in digital/growth marketing with proven ownership of pipeline and revenue outcomes.
• Experience managing $5M+ annual media budgets with clear ROI accountability.
• Deep expertise in Paid media + SEO/AEO/GEO, CRO, and multi-touch attribution/analytics.

Responsibilities

• Lead end-to-end demand generation strategy across paid, organic, and AI-enabled channels.
• Drive CPL, CAC, and pipeline/revenue targets with measurable impact.
• Own agency partnerships, budgets, and ROI reporting; ensure program effectiveness.
• Advance AI-driven search visibility and analytics to inform strategy and optimization.

Skills

Pipeline ownership

ROI accountability

Paid media

SEO/AEO/GEO

CRO

Multi-touch attribution

Performance analytics

GA4

Adobe Analytics

Tools

GA4

Adobe Analytics

Excel / Looker

Funnel.io

Supermetrics

Job description

Lifespace Communities, headquartered in Dallas, TX, seeks a Director of Digital Marketing who owns demand generation end-to-end and drives revenue through data-driven programs. You’ll lead paid, organic, and AI-enabled initiatives, shaping an engine that scales while managing multi-million-dollar budgets with clear ROI accountability.

Your leadership will influence executive strategy, partner with senior leaders, and push for innovative AI-driven approaches across Google AI Overviews, ChatGPT,