Growth PM: Onboarding, Upsell & Cross-Device Adoption

Perplexity AI; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Perplexity AI in New York seeks a Product Manager who blends product intuition with analytics to drive growth across subscription products and experiences. You will own critical upsell levers, guide onboarding experiments, and craft personalized recommendations to boost retention and paid usage.

The role requires strong communication, SQL fluency, and a track record of data-driven decisions in fast-moving environments. Hybrid work and a focus on scaling cross‑device flows are expected.

Qualifications

• 2–4 years of total work experience with a strong academic record.
• ~2 years in investment banking, strategy consulting, or a comparable high-intensity analytical role, followed by operating experience — a growth or product role at a startup, or founding your own company.
• Strong product taste.
• You can tell the difference between an upsell that helps a user and one that annoys them.

Responsibilities

• Own the upsell roadmap: build new upsell levers and iterate relentlessly on existing ones to drive our metrics forward.
• Run onboarding experiments that get new users to a first successful outcome faster, from signup and intent routing to first-session guidance.
• Build personalized recommendations that drive deeper usage: connector recommendations, follow-up suggestions, and segment-aware surfaces.
• Own the upgrade flows that drive paid conversion, free to paid, plan upgrades, and paid credit purchases.
• Drive adoption of new features as they launch: decide who sees what, when, and through which surface, and measure whether adoption turns into retention and paid usage.
• Drive cross-device conversion: get web users onto the mobile and desktop apps (and back) through in-product prompts, lifecycle messaging, and onboarding.
• Analyze funnels, cohorts, and segments to find the highest-leverage opportunities; define metrics, denominators, and cohort windows.
• Hold guardrails on retention, support volume, and margin; improve conversion without degrading the product.
• Write crisp specs, tickets, and experiment briefs; coordinate execution across engineering, design, data, and marketing

Skills

Product management

SQL

Experiment design

A/B testing

Data-driven decision making

Cross-functional collaboration

Education

2–4 years work experience with strong academic record

Tools

Eppo

Statsig

Optimizely

Job description

Perplexity AI in New York seeks a Product Manager who blends product intuition with analytics to drive growth across subscription products and experiences. You will own critical upsell levers, guide onboarding experiments, and craft personalized recommendations to boost retention and paid usage.

The role requires strong communication, SQL fluency, and a track record of data-driven decisions in fast-moving environments. Hybrid work and a focus on scaling cross‑device flows are expected.