Director of ABM & Account Growth

Matcha; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid time off + holidays

Parental leave

Tuition reimbursement

Job summary

Lumin Digital is seeking a Marketing Director to accelerate pipeline growth through account-based engagement within the existing client base. You will enable AEs with precise messaging for the right contacts, at the right time, across multi-channel programs.

Collaboration with CX and product marketing will drive strategic initiatives and revenue targets. The role focuses on developing personalized ABM plays, content, and QBR materials that deepen relationships, segment high-value accounts, and

Qualifications

• Bachelor’s degree in Marketing, Business, or related field or equivalent experience.
• 7+ years in B2B marketing with ABM and enterprise experience.
• Proven ability to lead cross-functional initiatives and influence senior stakeholders.

Responsibilities

• Develop, implement, and optimize ABM programs for the install base.
• Translate audits into conversation priorities for AEs with right product and timing.
• Collaborate with CX and product marketing to prioritize high-value accounts.
• Create bespoke content for priority accounts and tailored outreach sequences.
• Produce multi-channel engagement content addressing client needs.
• Establish KPIs and report on campaign effectiveness for ABX tactics.
• Align CX, marketing, and product messaging and execution.

Skills

ABM strategy

Marketing analytics

Cross-functional collaboration

Digital marketing

Education

Bachelor’s degree in Marketing

Tools

HubSpot

Marketing automation platforms

CRM systems

Job description

Lumin Digital is seeking a Marketing Director to accelerate pipeline growth through account-based engagement within the existing client base. You will enable AEs with precise messaging for the right contacts, at the right time, across multi-channel programs.

Collaboration with CX and product marketing will drive strategic initiatives and revenue targets. The role focuses on developing personalized ABM plays, content, and QBR materials that deepen relationships, segment high-value accounts, and