Director, Membership Growth & Lifecycle

World Wrestling Entertainment, Inc.; Los Angeles (CA); Vor Ort; USD 113.000 - 150.000; Vollzeit

Zusammenfassung

WWE is seeking a Director of Membership Growth to lead the growth and optimization of a new digital membership product for a global audience. The role focuses on acquisition, conversion, engagement, and retention, with a data-driven approach to identifying opportunities and shaping the product roadmap.

Strong experience in subscription, loyalty, ecommerce, or sports/entertainment is preferred. The position requires ~6+ years of relevant experience, collaboration across CRM, Marketing, Product,

Qualifikationen

• 6+ years of growth or lifecycle marketing experience.
• Experience with subscription, membership, ecommerce, loyalty, or ticketing.
• Strong data analysis and fan insights to identify opportunities.

Aufgaben

• Own membership subscription growth, including paid members, revenue, conversion, engagement, retention, and churn.
• Develop growth strategy across CRM, email, SMS, web, app, social, live events, and other owned channels.
• Collaborate with Product and Technology to prioritize product improvements that drive growth and member value.

Kenntnisse

Growth marketing

Lifecycle marketing

Data-driven

Product mindset

CRM

Jobbeschreibung

WWE is seeking a Director of Membership Growth to lead the growth and optimization of a new digital membership product for a global audience. The role focuses on acquisition, conversion, engagement, and retention, with a data-driven approach to identifying opportunities and shaping the product roadmap.

Strong experience in subscription, loyalty, ecommerce, or sports/entertainment is preferred. The position requires ~6+ years of relevant experience, collaboration across CRM, Marketing, Product,