Manager, Membership Growth

World Wrestling Entertainment, Inc.; Los Angeles (CA); On-site; USD 93,750 - 125,000; Full time

Benefits offered by this job

Health care

Retirement benefits

Vacation and paid time off

Job summary

World Wrestling Entertainment, Inc. seeks a Manager of Membership Growth in Los Angeles to drive the launch of a new digital membership product. This role emphasizes converting fans from a large waitlist into paying members through lifecycle campaigns and audience segmentation.

The ideal candidate has 2-5 years of experience in subscription or membership models, strong analytical skills, and the ability to coordinate with various teams to promote membership growth.

Compensation ranges from $93,750 to $125,000 annually, along with comprehensive benefits.

Qualifications

• 2–5 years of relevant experience preferred in subscription, membership, ecommerce, or related fields.
• Ability to build and optimize lifecycle campaigns.
• Experience in data analysis and collaboration across cross-functional teams.

Responsibilities

• Own paid member growth for the digital membership product.
• Build and manage lifecycle campaigns across multiple channels.
• Collaborate with CRM and Data teams for audience segmentation.
• Help establish repeatable growth processes for future membership campaigns.

Skills

Lifecycle campaign management

Audience segmentation

Analytical skills

Collaboration

Job description

Manager, Membership Growth

Los Angeles, CA (onsite)

Position Summary: Manager of Membership Growth to help launch and scale a new digital membership product. This role will focus on converting a broad fan audience, the large and growing waitlist into a paid membership base. The ideal candidate can build lifecycle campaigns, segment audiences, test messaging and offers, analyze performance, and coordinate cross-functionally to drive membership growth. This is primarily an owned-channel growth role, rather than a paid media role. Previous experience in subscription, membership, ecommerce, loyalty, ticketing, sports, media, entertainment, or consumer products is a plus. 2–5 years of relevant experience preferred, but open based on fit.

Core Responsibilities

• Own paid member growth for the digital membership product, with responsibility for converting waitlist users and owned fan audiences into new paid members.
• Build and manage lifecycle campaigns across email, SMS, web, app, landing pages, and other owned channels to support launch and ongoing membership growth.
• Partner with CRM and Data teams to segment audiences based on fan behavior, engagement, purchase history, geography, event interest, and stated preferences.
• Support launch planning and execution, including campaign calendars, audience sequencing, and testing plans.
• A/B test and optimize campaign messaging, subject lines, CTAs, offers, timing, landing pages, and conversion flows.
• Work closely with Product to identify and improve key funnel moments from waitlist sign-up to paid membership conversion.
• Collaborate with Creative and Marketing teams to develop campaign assets that clearly communicate membership benefits and drive action.
• Coordinate with Ticketing, Ecommerce, Social, Content, and CRM teams to maximize owned-channel promotion and conversion opportunities across digital touchpoints.
• Partner with Events, Marketing, and on‑site teams to plan and execute live event activations that drive waitlist growth, paid member sign‑ups, and fan engagement.
• Track funnel performance and prepare weekly readouts covering waitlist growth, email engagement, click‑through rate, landing page conversion, checkout completion, paid member conversion, revenue, retention, key learnings, and next steps.
• Help establish repeatable growth processes for future membership campaigns, renewals, benefit drops, event pushes, and seasonal moments.

Compensation

Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short‑ and long‑term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Rate Minimum: $93,750 annually (minimum will not fall below the applicable State/local minimum salary thresholds)

Hiring Rate Maximum: $125,000 annually

EEO Statement

WWE is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non‑discrimination in employment. WWE makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non‑discrimination in employment in every location in which the Company has facilities. WWE also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for WWE employment candidates, please review our Candidate Privacy Policy. For information regarding Terms and Conditions for this and other WWE websites, please review our Terms and Conditions.