Digital Membership Growth Lead

WWE; Los Angeles (CA); On-site; USD 94,000 - 125,000; Full time

Benefits offered by this job

Health care

Retirement plan

Paid time off

Job summary

WWE is seeking a Manager of Membership Growth in Los Angeles to launch and scale a new digital membership product. The role focuses on converting waitlist fans into paid members, building lifecycle campaigns across email, SMS, web, app, and landing pages, and coordinating cross‑functionally to drive sustainable growth.

2–5 years of relevant experience is preferred. The position emphasizes owned channels over paid media, with opportunities to collaborate across CRM, data, product, marketing and

Responsibilities

• Own paid member growth for the digital membership product.
• Build lifecycle campaigns across email, SMS, web, app and landing pages.
• Segment audiences by fan behavior, engagement, purchase history, geography, event interest, and stated preferences.
• Support launch planning and execution, including campaign calendars, audience sequencing, and testing plans.
• A/B test and optimize campaign messaging, subject lines, CTAs, offers, timing, landing pages, and conversion flows.
• Work closely with Product to identify and improve key funnel moments from waitlist sign‑up to paid membership conversion.
• Collaborate with Creative and Marketing teams to develop campaign assets that clearly communicate membership benefits and drive action.
• Coordinate with Ticketing, Ecommerce, Social, Content, and CRM teams to maximize owned‑channel promotion and conversion opportunities across digital touchpoints.
• Partner with Events, Marketing, and on‑site teams to plan and execute live event activations that drive waitlist growth, paid member sign‑ups, and fan engagement.
• Track funnel performance and prepare weekly readouts covering waitlist growth, email engagement, click‑through rate, landing page conversion, checkout completion, paid member conversion, revenue, retention, key learnings, and next steps.
• Help establish repeatable growth processes for future membership campaigns, renewals, benefit drops, event pushes, and seasonal moments

Job description

WWE is seeking a Manager of Membership Growth in Los Angeles to launch and scale a new digital membership product. The role focuses on converting waitlist fans into paid members, building lifecycle campaigns across email, SMS, web, app, and landing pages, and coordinating cross‑functionally to drive sustainable growth.

2–5 years of relevant experience is preferred. The position emphasizes owned channels over paid media, with opportunities to collaborate across CRM, data, product, marketing and