Manager, Membership Growth

WWE; New York (NY); On-site; USD 94,000 - 125,000; Full time

Job summary

WWE in Los Angeles, CA is seeking a Manager of Membership Growth to launch and scale a new digital membership product. You will convert waitlist and fan audiences into paid members, and build lifecycle campaigns across email, SMS, web, app, and landing pages.

The ideal candidate has 2–5 years of relevant experience in subscription, loyalty, e‑commerce, sports or media, and will partner with CRM, Data, Product, Marketing, and Events teams to drive growth through owned channels.

Qualifications

• 2–5 years of relevant experience preferred, but open based on fit.
• Experience in subscription, membership, e‑commerce, loyalty, or related fields is a plus.
• Ability to own and optimize owned-channel growth initiatives.

Responsibilities

• Own paid member growth for the digital membership product, converting waitlist and owned fan audiences into paid members.
• Build and manage lifecycle campaigns across email, SMS, web, app, and landing pages.
• Segment audiences based on behavior, engagement, purchase history, geography, event interest, and preferences.
• Collaborate with Product, Marketing, CRM, and Data teams to improve funnel moments from waitlist to paid signup.
• Plan launch activities, testing, optimization, and performance readouts.

Skills

Lifecycle campaigns

Audience segmentation

A/B testing

Cross-functional collaboration

Job description

Who We Are

WWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, Premium Live Events, digital media, and publishing platforms. WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including Netflix, ESPN, NBCUniversal, USA Network and The CW. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found atwwe.com andcorporate.wwe.com. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year‑round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry‑leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Position Title

Manager, Membership Growth

Location

Los Angeles, CA (onsite)

I. Position Summary

Manager of Membership Growth to help launch and scale a new digital membership product. This role will focus on converting a broad fan audience and large and growing waitlist into a paid membership base. The ideal candidate can build lifecycle campaigns, segment audiences, test messaging and offers, analyze performance, and coordinate cross‑functionally to drive membership growth. This is primarily an owned‑channel growth role, rather than a paid media role. Previous experience in subscription, membership, e‑commerce, loyalty, ticketing, sports, media, entertainment, or consumer products is a plus. 2–5 years of relevant experience preferred, but open based on fit.

II. Core Responsibilities

• Own paid member growth for the digital membership product, with responsibility for converting waitlist users and owned fan audiences into new paid members
• Build and manage lifecycle campaigns across email, SMS, web, app, landing pages, and other owned channels to support launch and ongoing membership growth
• Partner with CRM and Data teams to segment audiences based on fan behavior, engagement, purchase history, geography, event interest, and stated preferences
• Support launch planning and execution, including campaign calendars, audience sequencing, and testing plans
• A/B test and optimize campaign messaging, subject lines, CTAs, offers, timing, landing pages, and conversion flows
• Work closely with Product to identify and improve key funnel moments from waitlist sign‑up to paid membership conversion
• Collaborate with Creative and Marketing teams to develop campaign assets that clearly communicate membership benefits and drive action
• Coordinate with Ticketing, Ecommerce, Social, Content, and CRM teams to maximize owned‑channel promotion and conversion opportunities across digital touchpoints
• Partner with Events, Marketing, and on‑site teams to plan and execute live event activations that drive waitlist growth, paid member sign‑ups, and fan engagement
• Track funnel performance and prepare weekly readouts covering waitlist growth, email engagement, click‑through rate, landing page conversion, checkout completion, paid member conversion, revenue, retention, key learnings, and next steps
• Help establish repeatable growth processes for future membership campaigns, renewals, benefit drops, event pushes, and seasonal moments

Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job‑related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short‑ and long‑term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Rate Minimum

$93,750 annually (minimum will not fall below the applicable State/local minimum salary thresholds)

Hiring Rate Maximum

$125,000 annually

WWE is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non‑discrimination in employment. WWE makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non‑discrimination in employment in every location in which the Company has facilities. WWE also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for WWE employment candidates, please review our Candidate Privacy Policy. For information regarding Terms and Conditions for this and other WWE websites, please review our Terms and Conditions.