Director, Media Strategy — Remote, High-Impact Growth

Wrench-Group-; Atlanta (GA); On-site; USD 125,000 - 135,000; Full time

Benefits offered by this job

Market Value Compensation

Unlimited PTO

Health, Vision and Dental

401K match 30%

Life Insurance & Disability

FSA, EAP, Legal Services

Wrench University

Job summary

Wrench Group is seeking a Director, Media Strategy to guide local awareness media investments across 20+ markets. You’ll shape portfolio-wide strategy, set planning principles, and optimize channel mix for both traditional and digital media based on market dynamics.

You’ll translate business goals into measurable media plans and forecasts, communicating the rationale to senior leaders and driving growth through data-informed decisions.

Qualifications

• 7+ years of progressive experience in media strategy, media planning, or integrated marketing.
• Balancing traditional and digital channels based on market conditions.
• Experience guiding large media investments and allocation decisions.
• Strong analytical, forecasting, and financial planning skills.
• Ability to connect media strategy to awareness, demand, and revenue outcomes.
• Effective communicator able to explain the rationale behind recommendations.

Responsibilities

• Shape our media strategy and lead planning across local markets.
• Establish planning principles and guardrails by market and service line.
• Recommend channel mix, investment levels, reach, frequency, and timing.
• Turn data and business priorities into actionable media plans and briefs.
• Present recommendations and tradeoffs to senior leaders with clear reasoning.
• Analyze market dynamics, audience behavior, and competitive factors.

Skills

Media strategy

Media planning

Analytics

Forecasting

Financial planning

Executive communications

Multi-market leadership

Education

Bachelor's degree preferred

Job description

Wrench Group is seeking a Director, Media Strategy to guide local awareness media investments across 20+ markets. You’ll shape portfolio-wide strategy, set planning principles, and optimize channel mix for both traditional and digital media based on market dynamics.

You’ll translate business goals into measurable media plans and forecasts, communicating the rationale to senior leaders and driving growth through data-informed decisions.