Media Director: Growth & Strategy (Remote)

Driven Brands, Inc.; Northern (KY); Hybrid; USD 146,000 - 260,000; Full time

Job summary

Driven Brands, North America’s largest automotive services company, seeks a Media Director to translate strategy into action across paid channels. This remote role supports the United States and leads multi-brand media planning and optimization.

You will own planning, measurement, and cross-functional collaboration with analytics, CRM, and agencies to drive ROAS and traffic. Requires 10+ years in paid media; MBA a plus.

Qualifications

• Minimum 10 years of paid media or digital marketing experience.
• Experience leading media strategy and working with agencies.
• Bachelor’s degree required; MBA is a plus.

Responsibilities

• Develop and own media planning strategy across channels.
• Lead performance measurement and optimization discussions.
• Develop media process frameworks and best practices.
• Collaborate cross-functionally with brand teams, Website & CRM, and media ops.

Skills

Paid media strategy

Media leadership

Cross-functional collaboration

Analytics & insights

Agency management

Communication skills

Attention to detail

Education

Bachelor’s degree

MBA

Tools

MMM modeling

Attribution tools

Tagging & analytics

Job description

Driven Brands, North America’s largest automotive services company, seeks a Media Director to translate strategy into action across paid channels. This remote role supports the United States and leads multi-brand media planning and optimization.

You will own planning, measurement, and cross-functional collaboration with analytics, CRM, and agencies to drive ROAS and traffic. Requires 10+ years in paid media; MBA a plus.