Director, Media Strategy & Performance

7 Brew Coffee; Springdale (AR); On-site; USD 150,000 - 190,000; Full time

Job summary

7 Brew Coffee seeks a Director of Media Strategy & Performance to lead paid media strategy across national and local markets. You will oversee activation, optimization, and measurement, guiding a team and agency partners to drive brand growth, guest acquisition, and sales for a fast-growing QSR brand.

You'll manage budgets, build scalable local plans for new stands, and use data to optimize across Meta, Google, TikTok, and more, aligning with franchisees and field marketing.

Qualifications

• Eight to ten years of progressive experience in media strategy, planning, activation, and optimization with leadership experience.
• QSR, restaurant, or multi-location consumer experience preferred; strong plus.
• Deep understanding of brand and performance media across the full funnel.
• Hands-on mastery of paid social, search, programmatic, CTV/video, audio, OOH, and emerging channels.
• Experience managing large national/local media investments and budgets.

Responsibilities

• Lead development and execution of overall paid media strategy across national and local markets.
• Develop integrated, full-funnel media strategies across multiple channels.
• Define channel roles and investment across awareness, consideration, acquisition, and conversion.
• Manage annual and quarterly media planning within budgets.
• Oversee activation and optimization across channels to maximize ROI.
• Partner with Brand and Creative teams to translate learnings into better creative.

Skills

Media strategy

Team leadership

Paid media

Data-driven

Budget management

Agency management

Cross-functional

Tools

Meta

TikTok

Google

Job description

WHO IS 7 BREW…

7 Brew is a rapidly expanding drive-thru beverage experience with more than 900 locations across 38 states. As one of the fastest-growing QSR brands in the world, we plan to open more than 200 additional domestic locations in 2026.

We’re passionate about crafting delicious, unique beverages while delivering a fast, friendly guest experience. At 7 Brew, we believe in cultivating kindness one tasty drink at a time. We’ve built a vibrant, energetic environment where team members can thrive, grow, have fun, and deliver exceptional service.

WHAT’S BREWING IN THIS ROLE…

The Director, Media Strategy & Performance leads the strategy, activation, optimization, and measurement of 7 Brew’s paid media across national and local markets. This leader will build and execute an integrated, full-funnel media strategy that drives brand growth, guest acquisition, and sales.

This role leads the national and local media team, building the brand at scale while creating customized strategies for individual markets, Franchisees, and new stand openings. The Director brings a strong mindset to continually optimizing investments across channels, audiences, markets, and creative. Leveraging first- and third-party consumer data to improve targeting and effectiveness.

The Director is accountable for maximizing the effectiveness and business impact of 7 Brew’s paid media investment. This includes recommending and managing allocation across national and local markets, channels, audiences, and campaigns within approved budgets. Success will be measured by media’s ability to drive brand growth, guest acquisition, incremental transactions and sales, new stand performance, and improved return on media investment.

THE FLAVOR YOU ADD…

Media Strategy & Leadership

• Lead the development and execution of 7 Brew’s overall paid media strategy across national and local markets, connecting media investment directly to brand and business objectives.
• Develop integrated, full-funnel media strategies across paid social, search, digital video, streaming/CTV, programmatic, audio, out-of-home, and emerging channels.
• Define the role of channels and investment across awareness, consideration, acquisition, and conversion.
• Lead annual and quarterly media planning and manage investment allocation across national and local media within approved budgets.
• Own day-to-day recommendations and decisions regarding media allocation and reallocation across channels, audiences, markets, and tactics; elevate material budget changes as appropriate.
• Manage the overall paid media budget and ensure investment is deployed effectively against brand and business objectives.
• Establish investment guardrails that enable the media team and agency partners to optimize quickly while maintaining appropriate financial controls.
• Identify emerging platforms, capabilities, and opportunities that can accelerate growth and improve media effectiveness.

Activation & Optimization

• Oversee media activation across paid social, search, programmatic, CTV/video, and emerging platforms, ensuring strategies translate into strong execution.
• Lead continuous optimization across channels, audiences, markets, creative, placements, and tactics to maximize return.
• Drive a strong test-and-learn agenda, including audience, creative, channel, placement, and market-level testing.
• Maintain a deep understanding of performance across Meta, TikTok, Google, and other major media platforms, identifying opportunities to improve effectiveness and scale.
• Partner closely with Brand and Creative teams to evaluate creative performance and translate media learnings into stronger creative.
• Use real-time performance and incrementality insights to shift investment toward the audiences, channels, tactics, and markets generating the greatest business impact.
• Hold agency and platform partners accountable for proactive optimization, innovation, and continuous improvement.

National, Local & New Stand Media

• Lead both national and local media strategies, ensuring they work together to maximize overall impact.
• Develop national media plans that build awareness, consideration, and demand at scale.
• Build a scalable local-media approach customized to market maturity, competitive dynamics, stand density, performance, and local business needs.
• Lead media strategy for new stand openings, developing scalable but locally customized plans that build awareness, drive trial, and accelerate sales from day one.
• Establish frameworks for new markets and stand openings, including investment levels, channel mix, targeting, timing, and performance expectations.
• Define media strategy, investment frameworks, channel guardrails, and performance expectations for national and local media.
• Own media recommendations and allocation decisions within approved budgets while partnering with Field Marketing and Franchisees to incorporate local market needs and opportunities.
• Establish clear frameworks for market-specific customization and exceptions while maintaining alignment with 7 Brew brand standards, media strategy, and investment guardrails.
• Partner with Franchisees and Field Marketing to understand local business needs, identify growth opportunities, and develop customized strategies that drive stand-level performance.
• Establish clear communication and reporting that help Franchisees understand media strategy, investment, and market performance.
• Define governance and decision rights across Media, Field Marketing, Franchisees, and agency partners, including when local market exceptions require additional approval.
• Develop clear frameworks for balancing national and local investment to maximize total brand and business impact.

Audience & Data Strategy

• Leverage first- and third-party consumer data to improve audience strategy, targeting, and media effectiveness.
• Develop sophisticated audience strategies based on guest behavior, purchase patterns, market characteristics, and growth opportunities.
• Partner with data enrichment, identity, and activation partners to enhance first-party customer data and activate audiences across paid media channels.
• Identify opportunities to evolve from broad demographic targeting toward more sophisticated behavioral, purchase-based, and data-driven audience strategies.
• Partner cross-functionally to connect audience insights and guest behavior to media activation.
• Continuously advance personalization and relevance across paid media.

Business Outcomes & Measurement

• Maximize the business impact and effectiveness of paid media investment across national and local markets.
• Drive measurable contribution to brand growth, guest acquisition, incremental transactions, sales growth, and return on media investment.
• Develop media strategies that accelerate awareness, trial, and sales ramp-up for new stand openings.
• Establish clear performance expectations and KPIs across brand and performance media, balancing long-term brand growth with near-term business results.
• Partner with Analytics and Finance to quantify incremental media impact and continuously improve investment decisions.
• Establish clear KPIs and measurement approaches across the media funnel to understand both media performance and business impact.
• Leverage ROAS, incremental ROAS, marketing mix modeling, incrementality testing, attribution, and other methodologies to evaluate media effectiveness.
• Use measurement to improve investment allocation, audience strategy, channel mix, creative, and market-level activation.
• Translate complex performance and measurement findings into clear actions for the media team, agencies, and internal stakeholders.
• Develop executive-level reporting that communicates performance, key learnings, and recommended actions.
• Continuously improve understanding of what is working, why it is working, and what should change as a result.

Team, Agency & Franchisee Leadership

• Lead, develop, and coach national and local media team members, building a high-performing and accountable media organization.
• Lead the continued development of the media organization, identifying future capability and talent needs while hiring and developing team members as the business scales.
• Manage relationships across 7 Brew’s media agency ecosystem, technology partners, and major media platforms.
• Set clear expectations and hold agency partners accountable for execution, optimization, innovation, and performance.
• Build strong relationships with Franchisees, serving as a trusted media partner and translating complex media strategy and performance into clear, actionable recommendations.
• Build strong cross-functional relationships across Brand, Digital, Field Marketing, Analytics, Finance, and Operations.
• Develop the team, agency relationships, and capabilities required to support 7 Brew’s continued scale.

MUST-HAVE INGREDIENTS…

• Eight to 10 or more years of progressive experience in media strategy, planning, activation, and optimization, including experience leading teams and agency partners.
• QSR, restaurant, retail, or other multi-location consumer experience preferred; QSR or restaurant experience is a strong plus.
• Deep understanding of both brand and performance media and how channels work together across the full funnel.
• Strong hands-on understanding of paid social, search, programmatic, CTV/video, audio, out-of-home, and emerging media channels.
• Demonstrated experience driving performance and optimization across major platforms, including Meta, TikTok, and Google.
• Experience developing and managing significant national and local media investments within a multi-location or franchise business.
• Demonstrated experience managing media budgets and making investment allocation and optimization decisions across channels and markets.
• Experience working with data enrichment, identity, and media activation partners to enhance first-party customer data and activate audiences across paid media channels.
• Strong understanding of media measurement, including ROAS, incremental ROAS, MMM, attribution, and incrementality testing.
• Demonstrated ability to translate media measurement and performance into optimization and investment decisions.
• Experience managing agencies and holding partners accountable for strategy, activation, optimization, and performance.
• Strong people leadership, including experience developing high-performing teams and building capabilities as an organization scales.
• Ability to translate complex media strategies and performance into clear recommendations for senior leaders, Franchisees, and cross-functional partners.

Core Competencies

• Media strategy and business acumen
• Activation and optimization
• Performance mindset
• Audience and data sophistication
• National and local market strategy
• Leadership and influence

WHY JOIN 7 BREW?

At 7 Brew, you’ll be part of one of the fastest-growing QSR brands in the U.S. We offer opportunities for career development, a supportive team culture, and the chance to make a difference while having fun at work.

If you’re excited to join a team that values kindness, speed, and great drinks we’d love to hear from you!