Director, Paid Media Strategy & Performance

7 Brew Coffee; Springdale (AR); On-site; USD 150,000 - 190,000; Full time

Job summary

7 Brew Coffee seeks a Director of Media Strategy & Performance to lead paid media strategy across national and local markets. You will oversee activation, optimization, and measurement, guiding a team and agency partners to drive brand growth, guest acquisition, and sales for a fast-growing QSR brand.

You'll manage budgets, build scalable local plans for new stands, and use data to optimize across Meta, Google, TikTok, and more, aligning with franchisees and field marketing.

Qualifications

• Eight to ten years of progressive experience in media strategy, planning, activation, and optimization with leadership experience.
• QSR, restaurant, or multi-location consumer experience preferred; strong plus.
• Deep understanding of brand and performance media across the full funnel.
• Hands-on mastery of paid social, search, programmatic, CTV/video, audio, OOH, and emerging channels.
• Experience managing large national/local media investments and budgets.

Responsibilities

• Lead development and execution of overall paid media strategy across national and local markets.
• Develop integrated, full-funnel media strategies across multiple channels.
• Define channel roles and investment across awareness, consideration, acquisition, and conversion.
• Manage annual and quarterly media planning within budgets.
• Oversee activation and optimization across channels to maximize ROI.
• Partner with Brand and Creative teams to translate learnings into better creative.

Skills

Media strategy

Team leadership

Paid media

Data-driven

Budget management

Agency management

Cross-functional

Tools

Meta

TikTok

Google

Job description

7 Brew Coffee seeks a Director of Media Strategy & Performance to lead paid media strategy across national and local markets. You will oversee activation, optimization, and measurement, guiding a team and agency partners to drive brand growth, guest acquisition, and sales for a fast-growing QSR brand.

You'll manage budgets, build scalable local plans for new stands, and use data to optimize across Meta, Google, TikTok, and more, aligning with franchisees and field marketing.