Director, Media Analytics & Insights

Socket.dev; Chicago (IL); On-site; USD 112,000 - 161,000; Full time

Job summary

Infinite Roar, a leading agency within Publicis Groupe, seeks an Associate Director of Media Analytics to elevate client-facing analytics capabilities. You will develop measurement strategies across multi-channel campaigns and lead data storytelling that informs strategy and optimizes ROI.

You will work with Strategy, Activation, Programmatic and Data Architecture teams, collaborating with external vendors for advanced modeling and experimentation.

Qualifications

• 5+ years in media analytics, client management, and strategic planning.
• Proven ability to translate analytics into business recommendations.
• Expertise in A/B testing, measurement frameworks, and experimentation design.
• Strong storytelling and communication for technical and non-technical audiences.

Responsibilities

• Lead development of integrated measurement strategies across multi-channel campaigns.
• Design and implement measurement frameworks, learning agendas, and experimentation plans.
• Translate insights into strategic recommendations aligned with client objectives.
• Collaborate with internal teams (Strategy, Activation, Programmatic, Data Architecture) to support campaign activation.
• Stay current on industry trends and evangelize best practices internally and externally.

Skills

Media analytics

Client management

Strategic planning

A/B testing

Storytelling

Adtech knowledge

Cross-channel measurement

Project management

Tools

Adobe Analytics

Google Analytics

Nielsen

comScore

Kantar

Pathmatics

Circana

Job description

Infinite Roar, a leading agency within Publicis Groupe, seeks an Associate Director of Media Analytics to elevate client-facing analytics capabilities. You will develop measurement strategies across multi-channel campaigns and lead data storytelling that informs strategy and optimizes ROI.

You will work with Strategy, Activation, Programmatic and Data Architecture teams, collaborating with external vendors for advanced modeling and experimentation.