Senior Media Analytics Lead

Publicis Groupe Holdings B.V; Los Angeles (CA); On-site; USD 112,000 - 161,000; Full time

Benefits offered by this job

Paid Family Care

Fertility/ adoption support

Flexible working arrangements

Wellness resources

6 weeks Work Your World program

Job summary

Starcom, part of Publicis Groupe, seeks an Associate Director in Applied Analytics to lead digital media measurement and analytics. You will use data to quantify campaign performance, guide media planning, and manage the AAI team resources.

The role blends strategic and tactical skills with strong problem-solving and storytelling abilities. You will oversee data-driven insights, collaborate with client teams on KPI development, and ensure actionable recommendations drive client outcomes.

Qualifications

• Bachelor’s degree in a relevant field preferred.
• 5+ years in media/marketing research or digital analytics.
• 2+ years of people management experience.
• Strong knowledge of traditional and digital media analytics.
• Experience with visualization tools and data storytelling.

Responsibilities

• Execute, manage, and deliver best-in-class measurement for media.
• Lead KPI development and technology integrations to improve data quality.
• Guide teams on data visualization to tell meaningful client stories.
• Develop data strategies and playbooks for next-gen targeting.
• Collaborate with clients to understand goals and challenges.
• Lead learning initiatives and inform optimization roadmaps.
• Translate data into media planning and budget recommendations.
• Mentor and develop direct reports.

Skills

Media research

Analytics

People management

Data storytelling

Data visualization

Statistical analysis

Excel proficiency

SAS

R

Python

Tableau

Education

Bachelor’s degree preferred

Tools

SAS

R

Python

Tableau

Job description

Starcom, part of Publicis Groupe, seeks an Associate Director in Applied Analytics to lead digital media measurement and analytics. You will use data to quantify campaign performance, guide media planning, and manage the AAI team resources.

The role blends strategic and tactical skills with strong problem-solving and storytelling abilities. You will oversee data-driven insights, collaborate with client teams on KPI development, and ensure actionable recommendations drive client outcomes.