Director of Media Planning & Strategy

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 121,000 - 174,000; Full time

Job summary

The Director, Planning at Publicis Groupe’s Infinite Roar in Chicago leads a media planning team and owns cross-media strategy for large spend campaigns. You transform data into actionable insights and guide deck writing, budgets and audience development to drive client growth.

You will partner with internal teams and clients, present strategic proposals, ensure quality of deliverables, and foster a collaborative, high-performance culture across the group.

Qualifications

• 7+ years of experience in media planning/strategy across channels.
• Experience managing a team.
• Strong digital media experience and local media planning/buying preferred.

Responsibilities

• Strategize with internal leads, partner agencies and client to develop innovative, well-targeted marketing solutions.
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable.
• Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs.
• Assume accountability and ownership of campaign planning for assigned client accounts.
• Embrace and encourage a culture based on teamwork, collaboration, and support.
• Develop best practices for improving communication and collaboration within the team and the group, and lead the authorship of media best practices with input from investment teams.
• Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance.
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership.
• Lead strategic planning initiatives including deckwriting, budget and channel allocation, and audience development.
• Serve as escalation point for teams to help troubleshootissues
• Support development of strategic approach and experience design by delivering channel ideas and providing the link toreality of historical performance and in-market opportunities
• Oversee budget management and flowchart development and QA\<l>i&gt;Responsible for management and development of Supervisors and Associates.</li>

Skills

Media planning

Team management

Presentation skills

Strategic thinking

Tools

Kantar

MOAT

Prisma

ComScore

Job description

The Director, Planning at Publicis Groupe’s Infinite Roar in Chicago leads a media planning team and owns cross-media strategy for large spend campaigns. You transform data into actionable insights and guide deck writing, budgets and audience development to drive client growth.

You will partner with internal teams and clients, present strategic proposals, ensure quality of deliverables, and foster a collaborative, high-performance culture across the group.