Head of Media Analytics & Data-Driven Insights

Publicis Groupe ANZ; Chicago, Northern (IL, KY); Hybrid; USD 112,000 - 161,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401k

Paid time off

Job summary

Publicis Groupe ANZ is seeking an Associate Director, Media Analytics to elevate client-facing analytics through data storytelling, advanced measurement, and actionable insights that drive outcomes. You will lead integrated measurement across multi-channel campaigns and guide optimization with senior stakeholders across Strategy, Activation, and Data teams.

The role requires 5+ years in media analytics, strong communication, and deep ad tech knowledge.

Qualifications

• 5+ years in media analytics, client management, and strategic planning.
• Proven ability to turn analytics into business recommendations.
• Expertise in A/B testing, measurement frameworks, and experimentation design.
• Strong storytelling and communication skills for technical and non-technical audiences.
• In-depth knowledge of ad tech, including media buying, multi-channel measurement, identity resolution, and dynamic creative optimization.
• Experience with cross-channel media planning, execution, and measurement processes.

Responsibilities

• Serve as the in-house expert on audience data (1P and 3P) and data-driven media activation.
• Advise on how data can drive business outcomes and improve ROI.
• Design and implement measurement frameworks, learning agendas, and experimentation plans.
• Streamline cross-channel reporting processes for efficiency and scalability.
• Connect diagnostic analytics to business objectives for actionable outcomes.
• Translate insights into strategic recommendations aligned with client objectives.
• Develop compelling narratives to influence senior stakeholders and decision-makers.
• Lead client relationships, ensuring satisfaction and identifying organic growth opportunities.
• Partner with internal teams (Programmatic, Investment, Data Architecture) to support campaign activation and advanced data use cases.
• Collaborate with vendors and data partners to maximize client data opportunities.
• Author and edit media documents (POVs, RFPs, plans, agreements, client memos).
• Stay current on industry trends and evangelize best practices internally and externally.
• Lead experimentation frameworks and ensure alignment with business KPIs.
• Understand platform/data technologies and explain technical concepts in simple terms.
• Quickly adapt to new ad measurement and technology platforms and train team members effectively.

Skills

Media analytics

Data storytelling

Advanced analytics

Experimentation design

Cross-functional collaboration

Stakeholder management

Communication skills

Ad tech knowledge

Client management

Tools

Adobe Analytics

Google Analytics

Nielsen

Pathmatics

Job description

Publicis Groupe ANZ is seeking an Associate Director, Media Analytics to elevate client-facing analytics through data storytelling, advanced measurement, and actionable insights that drive outcomes. You will lead integrated measurement across multi-channel campaigns and guide optimization with senior stakeholders across Strategy, Activation, and Data teams.

The role requires 5+ years in media analytics, strong communication, and deep ad tech knowledge.