Director, Transformation - Marketing Strategy

McDonald's; Chicago (IL); On-site; USD 178,000 - 223,000; Full time

Benefits offered by this job

Bonus eligible

Long term Incentive

Benefits eligible

Job summary

McDonald’s is seeking a Director of Agency Management to define and lead the future-state agency partner ecosystem across global and local markets. You will drive the design of governance, processes, and tools to reduce complexity and speed up campaign development and activation.

The role requires 10+ years with agencies or client-side experience managing multi-market ecosystems, plus a deep understanding of marketing planning, budgeting, and integrated campaigns.

Qualifications

• 10+ years of experience with agencies or in client-side roles managing multi-market agency ecosystems.
• Strong knowledge of marketing planning, budgeting, campaign management, media operations, and integrated marketing execution.
• Experience with evolving media channels and integrated campaigns.
• Understanding of agency disciplines, operating models, and client-agency collaboration.

Responsibilities

• Build on the existing agency foundation to create future-ready capabilities that scale with McDonald’s needs.
• Shape the future direction of the agency network by evaluating trends and customer expectations.
• Support development of operating principles, governance, and performance frameworks for global/local markets.
• Explore AI, automation, and emerging tech impacts on marketing capabilities and ways of working.
• Evaluate design options against objectives, market realities, and industry trends.
• Partner across Marketing, Procurement, Finance, Technology, Data & Analytics to embed new ways of working.

Skills

Agency management

Client-side marketing

Strategic planning

Budgeting & campaigns

AI in marketing

Job description

Job Description

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily.We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range ofoutstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Department Overview

McDonald’s is evolving its marketing model to be more connected, efficient, and effective. As part of this effort, McDonald’s is establishing a Future of Marketing team to define how marketing capabilities, processes, partnerships, and ways of working will evolve over time.

Reporting to the Marketing Function & Strategy Tower, the Director Agency Management will define the future-state strategy for how McDonald’s collaborates with its agency partners.

The overall goal is to define and build an agency ecosystem establishes their role in driving our Consumer NEXT strategy and path to deeper customer engagement - mobilizing our fans in new ways, giving them new and more personalized experiences, and doing this at a speed we haven’t done before. The role will lead all aspects of the design, and the processes and tools through which McDonald’s and its agencies plan and work together to reduce complexity, and accelerate speed-to-market across campaign development and activation.

The role requires 10+ years of working with agencies, either within an agency organization or in a client-side role managing campaigns across capabilities and agency partners. The successful candidate will bring a strong understanding of global client environments, different agency disciplines and operating models, and the strategic and operational trade-offs involved in building a marketing partner ecosystem.

Duties

• Build on the existing foundation with agency partners, to create future-ready capabilities that can scale with McDonald’s evolving needs.
• Shape the future direction of McDonald’s agency network by evaluating emerging trends, evolving customer expectations, and opportunities to build future-ready capabilities.
• Support the development of operating principles, governance, and performance frameworks that support global and local market needs.
• Explore the impact of AI, automation, and emerging technologies on marketing capabilities and ways of working.
• Evaluate design options against business objectives, market realities, and evolving industry trends.
• Partner across Marketing, Procurement, Finance, Technology, Data & Analytics, and Organizational Activation to embed new ways of working.

Qualifications

• 10+ years of agency or client-side experience managing complex, multi-market agency and marketing partner ecosystems.
• Practical understanding of marketing planning, budgeting, campaign management, media operations, and integrated marketing execution.
• Hands-on experience with evolving media channels and the changing nature of integrated campaigns.
• Deep understanding of agency disciplines, operating models, roster structures, scopes, commercial models, service delivery, and client-agency ways of working.
• Understanding of how AI, automation, data, and emerging technologies are reshaping agency capabilities, and partner roles.
• Ability to translate strategic agency-model decisions into practical standards, templates, processes, and ways of working for global and market adoption.

Compensation

• Bonus Eligible: Yes
• Long - Term Incentive: Yes
• Benefits Eligible: Yes

Salary Range

The expected salary range for this role is $178,121.00 - $222,651.00 per year

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Additional Information

• Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.
• Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
• Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [e-mail]. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.