Director, Marketing AI Transformation & Strategy

BNY; New York (NY); On-site; USD 250,000 - 420,000; Full time

Job summary

BNY is seeking a Director of AI & Marketing Transformation in New York City to lead the development and execution of a multi-year AI strategy for Global Marketing. You will design a comprehensive operating model, govern a value-driven portfolio, and drive end-to-end AI initiatives across content, campaigns, and client engagement.

The role requires senior stakeholder influence across marketing, technology, data, risk and finance, plus hands-on experience with agentic AI in a regulated financial

Qualifications

• 15+ years of experience across marketing technology, AI and enterprise transformation.
• Proven track record of building a marketing AI operating model and portfolio from the ground up.
• Experience developing investment cases approved at executive or operating committee level.
• Hands-on experience with agentic AI and multi-agent workflows on enterprise data.
• Ability to influence senior stakeholders across marketing, technology, data, risk and finance.
• Experience in a regulated financial institution is strongly preferred.

Responsibilities

• Define and own the multi-year AI strategy and roadmap for Global Marketing and align with enterprise data roadmap.
• Build and run the marketing AI operating model with a governed portfolio and value realization functions.
• Drive initiatives from ideas through pilot, production and value realization with clear graduation criteria.
• Lead the Marketing AI sandbox, vendor evaluation, and make go/no-go recommendations.
• Define and lead the agentic AI strategy for Marketing and reference architectures.
• Collaborate with the AI Hub to streamline MarTech stack and share best practices.
• Advance GEO strategy and implementation within marketing and enterprise.
• Author and maintain Marketing's AI policy and ensure compliant production use cases.
• Partner with Engineering, Data and marketing teams to deliver through cross-functional squads.
• Build and lead the Marketing AI team and manage vendor/partner relationships.

Skills

Strategic leadership

Stakeholder management

AI strategy execution

Cross-functional collaboration

Vendor evaluation

Education

Bachelor's degree in marketing, Engineering, Data Science or related field

Advanced degree a plus

Job description

BNY is seeking a Director of AI & Marketing Transformation in New York City to lead the development and execution of a multi-year AI strategy for Global Marketing. You will design a comprehensive operating model, govern a value-driven portfolio, and drive end-to-end AI initiatives across content, campaigns, and client engagement.

The role requires senior stakeholder influence across marketing, technology, data, risk and finance, plus hands-on experience with agentic AI in a regulated financial