Director, AI & Marketing Transformation

BNY; New York (NY); On-site; USD 250,000 - 420,000; Full time

Job summary

BNY is seeking a Director of AI & Marketing Transformation in New York City to lead the development and execution of a multi-year AI strategy for Global Marketing. You will design a comprehensive operating model, govern a value-driven portfolio, and drive end-to-end AI initiatives across content, campaigns, and client engagement.

The role requires senior stakeholder influence across marketing, technology, data, risk and finance, plus hands-on experience with agentic AI in a regulated financial

Qualifications

• 15+ years of experience across marketing technology, AI and enterprise transformation.
• Proven track record of building a marketing AI operating model and portfolio from the ground up.
• Experience developing investment cases approved at executive or operating committee level.
• Hands-on experience with agentic AI and multi-agent workflows on enterprise data.
• Ability to influence senior stakeholders across marketing, technology, data, risk and finance.
• Experience in a regulated financial institution is strongly preferred.

Responsibilities

• Define and own the multi-year AI strategy and roadmap for Global Marketing and align with enterprise data roadmap.
• Build and run the marketing AI operating model with a governed portfolio and value realization functions.
• Drive initiatives from ideas through pilot, production and value realization with clear graduation criteria.
• Lead the Marketing AI sandbox, vendor evaluation, and make go/no-go recommendations.
• Define and lead the agentic AI strategy for Marketing and reference architectures.
• Collaborate with the AI Hub to streamline MarTech stack and share best practices.
• Advance GEO strategy and implementation within marketing and enterprise.
• Author and maintain Marketing's AI policy and ensure compliant production use cases.
• Partner with Engineering, Data and marketing teams to deliver through cross-functional squads.
• Build and lead the Marketing AI team and manage vendor/partner relationships.

Skills

Strategic leadership

Stakeholder management

AI strategy execution

Cross-functional collaboration

Vendor evaluation

Education

Bachelor's degree in marketing, Engineering, Data Science or related field

Advanced degree a plus

Job description

Director, AI & Marketing Transformation

At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.

We're seeking a future team member for the role of Director, AI & Marketing Transformation, to join our Marketing team. This role is located in New York City.

In this role, you'll make an impact in the following ways:

• Define and own the multi-year AI strategy and roadmap for Global Marketing, sequenced by commercial value, feasibility and strategic fit, and aligned to the enterprise marketing technology, AI and data roadmap.
• Build and run the marketing AI operating model: a single intake and prioritization process for AI demand across businesses and regions, value-based business cases, a governed portfolio of initiatives, and PMO and value realization functions that measure adoption and impact.
• Drive initiatives from ideas through pilot, production and value realization, with clear graduation criteria at each stage, and deliver priority programs across content supply chain, campaign workflow, AI search visibility and client engagement.
• Lead the Marketing AI sandbox and vendor evaluation process, including controlled testing, model and vendor comparison, build-versus-buy decisions, and go / conditional go / no-go recommendations.
• Define and lead the agentic AI strategy for Marketing: reference architectures, the workflows to be redesigned end to end, the foundation agents require (structured content and metadata standards, API access to marketing platforms, identity, permissions, observability and audit controls), and flagship agentic builds on enterprise data that prove execution capability and graduate into the funded roadmap.
• Work closely with the AI Hub on opportunities to create a streamlined MarTech stack utilizing Eliza and represent the team in enterprise-wide forums driving best practices & learnings in building AI capabilities.
• Work closely across the marketing organization to drive advancements in GEO strategy & implementation which is a key priority for marketing and enterprise.
• Author and maintain Marketing's AI policy and usage guidelines on a risk-tiered basis, and partner with Model Risk Management, Compliance, Legal, Privacy and Brand to clear models and use cases for production with controls embedded at the start of each phase.
• Partner with Engineering, Enterprise AI Hub, Data and the business marketing teams to deliver through cross-functional solution squads and represent Marketing in enterprise AI governance forums.
• Build and lead the Marketing AI team, manage vendor/partner relationships; and drive adoption across the marketing organization through close partnership with the Change Management Team.

To be successful in this role, we're seeking the following:

• Bachelor's degree in marketing, Engineering, Data Science or related field, advanced degree a plus.
• 15+ years of experience across marketing technology, AI and enterprise transformation, with significant tenure in a large, regulated financial institution.
• Proven track record of building a marketing AI operating model and portfolio from the ground up, including intake, prioritization, governance, funding and value realization, with demonstrated progression from pilot to production at scale.
• Experience developing investment cases approved at executive or operating committee level and establishing the measurement discipline that sustains them.
• Hands-on experience with agentic AI, including defining agentic strategy and reference architectures and building or directly leading the build of multi-agent workflows on enterprise data.
• Deep knowledge of the marketing technology and AI stack, including content and digital asset management, workflow management (Workfront or similar), customer data and decisioning platforms, marketing automation, LLMs, retrieval, fine-tuning and agent frameworks, with the technical fluency to evaluate architectures and vendor claims directly.
• Experience authoring AI policy and operating within model risk, compliance and brand governance in a regulated environment.
• Ability to influence senior stakeholders across marketing, technology, data, risk and finance, and to drive outcomes without direct authority in a matrixed, global organization.
• Experience on both sides of transformation, as an advisor accountable for client outcomes and as an operator accountable for results inside a large institution, strongly preferred.
• A builder's mindset and a get-it-done attitude, with the willingness to be hands-on when the work requires it.

At BNY, our culture speaks for itself, check out the latest BNY news at:

BNY Newsroom

BNY LinkedIn

Here's a few of our recent awards:

• America's Most Innovative Companies, Fortune, 2025
• World's Most Admired Companies, Fortune 2025
• "Most Just Companies", Just Capital and CNBC, 2025

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.