Director, Market Development - Pharmaceuticals

TA Instruments; Seattle (WA); On-site; USD 173,000 - 232,000; Full time

Job summary

A leading company in the instrumentation and software industry is seeking a Director of Market Development in Pharmaceuticals. This role involves leading a team to develop marketing strategies that align with business objectives, focusing on both Small and Large Molecule/Biotech markets. The ideal candidate will have extensive experience in marketing and business development, particularly in the Pharmaceutical industry, and will advocate for customer needs while driving team development.

Qualifications

• 10+ years of experience in marketing and business development.
• Proven ability to develop and execute business plans.
• People/Team Leader experience.

Responsibilities

• Lead the development and execution of a marketing business plan.
• Responsible for the strategy and execution of marketing activities.
• Oversee marketing performance and impact to the business.

Skills

Interpersonal Skills

Leadership

Communication

Education

Bachelor's degree in scientific, engineering, or marketing discipline

Job description

Director, Market Development - Pharmaceuticals

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Req. #

22404

Job Family

MK - Marketing

Location

US | US-MA-Boston | US-DE | US-MA | US-GA-Atlanta | US-FL-Orlando | US-FL | US-NY | US-WA | US-PA-Philadelphia | US-FL-Miami...

Overview

As part of the Americas Commercial Marketing team, the Director, Market Development - Pharmaceuticals will be responsible and accountable for leading a small team on the development and execution of a marketing plan that helps achieve the business objectives of our instrumentation, software, consumables, and services business within the Americas across both Small Molecule and Large Molecule/Biotech markets. Through a good understanding of customer requirements, market dynamics, regulatory influences, the individual will collaboratively develop and execute marketing and sales strategies aimed at generating pipeline revenue.

Responsibilities

Tactical Plan Design and Execution: Lead the development and successful implementation of a marketing business plan that is aligned with the corporate strategy to help deliver the Pharmaceutical revenue goal within the Americas. Primary focus is leading the local team in the development and execution of an integrated marketing plan that helps promote awareness of Waters solutions (e.g., marketing communications, digital campaigns, seminars, user meetings, customer visits, scientific meetings and tradeshows) to both new-to-Waters and recurring customers.

Demand Generation: Responsible for the strategy and execution of marketing activities to generate and nurture leads across multiple market segments via events, digital marketing, targeted social media advertising, and cooperative marketing with partners to optimize pipeline fill and acceleration.

Monitoring and reporting: Oversee marketing performance and impact to the business via tracking across relevant KPIs, including but not limited to marketing qualified leads (MQLs), conversion rate, funnel creation, campaign/tactic success measures, orders/sales.

Advocate for Internal and External Customer Needs: Being an advocate for region's internal and external customers such that training, product, services, and business requirements are met. Work across multiple product, service, vertical market, and geographic organizations to build consensus and influence to affect change and ensure needs of country are understood and accounted for.

Team Development: train, develop, nurture local Pharmaceutical Marketing team, helping them achieve their own objectives as part of larger Americas team.

Local Industry SME/Champion: become established subject matter expert regarding Pharmaceutical industry within the Americas, working with teams across Sales, Product, Service, Global to influence and support efforts impacting Pharmaceutical customers and our ability to educate and engage them regarding our solutions.

Qualifications

Minimum Bachelor's degree in scientific, engineering, or marketing discipline

10+ years of experience in marketing and business development, preferably with demonstrable experience with Waters or similar instrumentation/software/services supporting the Pharmaceutical industry

Proven ability to develop and execute business plans. Able to lead from the front with little direct support.

People/Team Leader experience. Able to develop talent and create future leaders within the business.

Excellent interpersonal skills: communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively

Proactively establish and maintain effective working team relationships with all corporate departments both local and global

Self-motivated with the ability to flexibly respond to changing demands

The general base pay for this position ranges from $173,500/year to $231,50

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Appliances, Electrical, and Electronics Manufacturing

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