Director, Market Development - Pharmaceuticals

Waters Corporation; Seattle (WA); On-site; USD 173,000 - 232,000; Full time

Job summary

An established industry player is seeking a Director of Market Development for Pharmaceuticals to lead a dynamic team in creating impactful marketing strategies. This role involves understanding customer needs and market dynamics to drive revenue growth across the Americas. As a champion for the pharmaceutical industry, you will collaborate with various teams to enhance customer engagement and ensure that marketing initiatives align with corporate objectives. If you are a strategic thinker with a passion for innovation and a proven track record in business development, this opportunity could be your next career milestone.

Qualifications

• 10+ years in marketing and business development, preferably in the pharmaceutical industry.
• Proven ability to develop and execute business plans and lead independently.

Responsibilities

• Lead the development and implementation of a marketing plan aligned with corporate strategy.
• Develop and execute marketing activities to generate and nurture leads.

Skills

Marketing Strategy

Business Development

Customer Advocacy

Team Development

Interpersonal Skills

Communication Skills

Problem-Solving

Education

Bachelor's degree in scientific, engineering, or marketing discipline

Job description

Director, Market Development - Pharmaceuticals

Req. # 22404

Job Family: MK - Marketing

Location: US | US-MA-Boston | US-DE | US-MA | US-GA-Atlanta | US-FL-Orlando | US-FL | US-NY | US-WA | US-PA-Philadelphia | US-FL-Miami...

Overview

As part of the Americas Commercial Marketing team, the Director, Market Development - Pharmaceuticals will be responsible for leading a small team in developing and executing a marketing plan that supports the business objectives within the Americas, covering instrumentation, software, consumables, and services across Small Molecule and Large Molecule/Biotech markets. The individual will understand customer requirements, market dynamics, and regulatory influences to develop strategies that generate pipeline revenue.

Responsibilities

• Tactical Plan Design and Execution: Lead the development and implementation of a marketing plan aligned with corporate strategy to achieve pharmaceutical revenue goals in the Americas. Focus on promoting Waters solutions through various channels including marketing communications, digital campaigns, seminars, user meetings, customer visits, scientific meetings, and tradeshows.
• Demand Generation: Develop and execute marketing activities to generate and nurture leads via events, digital marketing, targeted social media advertising, and partner collaborations to optimize pipeline fill and acceleration.
• Monitoring and Reporting: Oversee marketing performance through KPIs like MQLs, conversion rates, funnel creation, campaign success, and sales orders.
• Customer Advocacy: Act as an advocate for internal and external customers, ensuring training, products, services, and business requirements are met. Collaborate across departments to build consensus and influence change to meet regional needs.
• Team Development: Train and develop the local Pharmaceutical Marketing team to achieve their objectives within the larger Americas team.
• Industry SME/Champion: Establish expertise in the pharmaceutical industry within the Americas, working with sales, product, service, and global teams to support efforts engaging pharmaceutical customers.

Qualifications

• Bachelor's degree in scientific, engineering, or marketing discipline
• 10+ years in marketing and business development, preferably with Waters or similar instrumentation/software/services supporting the pharmaceutical industry
• Proven ability to develop and execute business plans and lead independently
• Leadership experience with talent development skills
• Excellent interpersonal skills: effective communication, execution, innovation, customer focus, collaboration, creative problem-solving
• Ability to build effective relationships across departments
• Self-motivated with adaptability to changing demands

The base pay ranges from $173,500 to $231,500 annually, depending on market location, knowledge, skills, and experience.

Company Description

Waters Corporation (NYSE: WAT) is a leading measurement company with over 60 years of innovation in chromatography, mass spectrometry, and thermal analysis, supporting life, materials, and food sciences. With around 8,000 employees in 35 countries, Waters aims to enable significant advancements in healthcare, environmental management, food safety, and water quality. We value diversity and inclusion, are committed to equal employment opportunity, and foster an inclusive environment for all employees.

Keywords

Chromatography, Mass Spectrometry, Informatics, Pharmaceuticals, Biotechnology, Demand Generation, Field Marketing, Business Development