Director, Lifecycle & Retention Strategy

Brick; New York (NY); Hybrid; USD 170,000 - 200,000; Full time

Benefits offered by this job

Meaningful equity

Comprehensive benefits

Flexible hybrid work

Job summary

Brick is seeking a Director of Lifecycle and Retention to own end-to-end lifecycle strategy across email, SMS, and other owned channels. You will lead campaigns, flows, and analytics to drive engagement, repeat purchases, retention, and lifetime value, while steering offshore partners and collaborating with product, growth, ecommerce, and customer experience teams.

The role blends strategy with hands-on execution, including managing flows, briefs, cohorts, testing, and ensuring data health and

Qualifications

• 6+ years of lifecycle marketing, CRM, retention, or related role.
• Proven ability to build and own retention strategies from 0 to 1.
• Deep experience with email and SMS marketing, including flows, segmentation, testing.
• Hands-on with CRM platforms such as Klaviyo; Shopify experience is a plus.
• Strong project management, with agency/offshore team experience and roadmapping.

Responsibilities

• Lead lifecycle and retention strategy across email, SMS, and owned channels focusing on conversion, engagement, retention, and LTV.
• Build, optimize, and evolve lifecycle journeys across purchase, post-purchase, repeat engagement, cross-sell, and win-back.
• Develop analytics stack leveraging AI, automation, and data capabilities to improve scale and measurement.
• Grow high-quality owned audiences through onsite capture and experimentation with data-driven personalization.
• Create a structured experimentation roadmap across creatives, audiences, offers, and journeys.
• Collaborate with Product, Growth, Ecommerce, Creative, and Customer Experience to improve customer journeys end-to-end.
• Partner with Creative to translate strategy into campaigns with briefs and on-brand experiences.
• Drive lifecycle performance and data health with reliable analytics tooling and KPIs.
• Manage lifecycle calendar and offshore agency for efficient execution.

Skills

Lifecycle marketing

CRM

Retention marketing

Tools

Klaviyo

Shopify

Job description

Brick is seeking a Director of Lifecycle and Retention to own end-to-end lifecycle strategy across email, SMS, and other owned channels. You will lead campaigns, flows, and analytics to drive engagement, repeat purchases, retention, and lifetime value, while steering offshore partners and collaborating with product, growth, ecommerce, and customer experience teams.

The role blends strategy with hands-on execution, including managing flows, briefs, cohorts, testing, and ensuring data health and