Director, Lifecycle Marketing Ops & Automation

Chime Financial, Inc; San Francisco (CA); On-site; USD 211,000 - 275,000; Full time

Job summary

Chime is seeking a Director of Lifecycle Marketing Operations to build and run the operational engine behind member messaging, including campaigns, channel health, deliverability, automation, and platform governance. Lead a growing team and partner with MarTech, Growth Engineering, and lifecycle strategy leads to translate plans into live messaging.

With 8+ years in marketing or CRM ops and deep Braze expertise, you will establish standards, drive automation, and ensure compliant sending at

Qualifications

• 8+ years in marketing or CRM operations, lifecycle execution, or martech, including 3+ years leading teams.
• Deep expertise with engagement and CRM platforms (Braze or similar): campaign operations, journey architecture, automation, and the technical layer underneath.
• A strong track record in governance: setting and enforcing channel, deliverability, and compliance standards, and building the QA that keeps a high-volume operation safe.
• A real track record of building toward automation and scaling manual processes, with view on AI and agents in marketing operations.

Responsibilities

• Own the Messaging Operations engine and set its operational strategy across campaign execution, channel health, deliverability, automation, and the platform layer and own metrics (throughput, quality, speed to launch).
• Own the operational process end to end, from intake to launch: build, QA, deployment, and the standards that keep quality and speed high as volume grows.
• Drive the automation and AI-agent roadmap, moving from manual execution to supervised automated workflows and feeding learnings into Lifecycle roadmap.
• Own governance for everything that ships: channel standards, deliverability and compliance, QA model for automated sending in a regulated environment.
• Own channel excellence across email, push, in-app, and SMS—health, analytics, opt-in/opt-out hygiene, deliverability; set benchmarks tied to business metrics.
• Build and lead a growing technical team through an execution lead plus channel and platform specialists; source talent, set expectations, and empower the team to own outcomes.
• Act as Lifecycle's primary stakeholder to MarTech on platform use and build plans, partner with Growth Engineering, and translate plans into live messaging.

Skills

Marketing operations

CRM platforms

Braze

Leadership

Governance

Automation

Deliverability

Channel health

Analytics

Job description

Chime is seeking a Director of Lifecycle Marketing Operations to build and run the operational engine behind member messaging, including campaigns, channel health, deliverability, automation, and platform governance. Lead a growing team and partner with MarTech, Growth Engineering, and lifecycle strategy leads to translate plans into live messaging.

With 8+ years in marketing or CRM ops and deep Braze expertise, you will establish standards, drive automation, and ensure compliant sending at