Director of Marketing Strategy & Growth

Walmart

Bentonville (AR)

On-site

USD 110,000 - 220,000

Full time

6 days ago

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Benefits offered by this job

Health benefits

Stock purchase plan

Paid time off

Education benefits

Job summary

The Walmart Director, Marketing Planning and Strategy in Bentonville leads development and execution of marketing strategies that drive brand growth and customer engagement. This role coordinates with legal, finance, planning and technology to align resources and optimize budgets.

You will oversee creative briefs, monitor performance, adjust strategies based on data, and mentor a high-performing team. The role includes bonus opportunities and Walmart benefits across health, retirement,

Qualifications

Bachelor's degree in Business, Marketing, Communications, or related field; 4 years' marketing experience or 7 years' marketing experience.
Experience leading cross-functional projects and managing teams.
Ability to develop and execute brand and marketing plans aligned with business objectives.

Responsibilities

Develop and execute comprehensive marketing strategies leveraging customer insights and analytics to drive brand growth and seller engagement.
Lead cross-functional collaboration with legal, finance, planning, and technology teams to align marketing initiatives with business objectives.
Manage budget allocation and optimize media investments to maximize campaign effectiveness and ROI.
Oversee creative brief development and ensure brand consistency across all channels and campaigns.
Monitor performance trends, adjust strategies based on data, and identify new target segments and priorities.
Build and mentor a high-performing team with a focus on continuous learning.