Lifecycle Marketing Leader: Email, Growth & Revenue

Hearst Magazines; New York (NY); Hybrid; USD 168,000 - 204,000; Full time

Benefits offered by this job

Innovative training programs

Comprehensive benefits package

401(k) plan with company match

Hybrid work flexibility

Job summary

A leading media company seeks an Executive Director, Lifecycle Marketing in New York City. This role involves redefining email marketing strategies and leading a high-performing team. The ideal candidate has deep expertise in CRM and lifecycle marketing, as well as a customer-obsessed mindset. This position operates on a hybrid schedule. Competitive salary and benefits are offered, supporting professional and personal balance.

Qualifications

• Strategic leader with experience in large-scale marketing programs.
• Deep expertise in email, CRM, or lifecycle marketing.
• Fluency in marketing technology ecosystems.

Responsibilities

• Define and execute email and lifecycle marketing strategy.
• Partner with cross-functional teams to align lifecycle initiatives.
• Lead experimentation in new lifecycle channels.

Skills

Email marketing expertise

CRM strategies

Collaboration skills

Data-driven decision-making

Leadership

Job description

A leading media company seeks an Executive Director, Lifecycle Marketing in New York City. This role involves redefining email marketing strategies and leading a high-performing team. The ideal candidate has deep expertise in CRM and lifecycle marketing, as well as a customer-obsessed mindset. This position operates on a hybrid schedule. Competitive salary and benefits are offered, supporting professional and personal balance.